Rocket Fuel was an ad technology company based in Redwood City, California.[2] It was founded in 2008 by alumni of Yahoo!.[2]
Rocket Fuel completed an initial public offering in September 2013.[3] The initial stock offering was $29 per share and reached a high of $59.95 per share when the stock opened. The stock closed at $56.10 per share on opening day, giving the company a value of $942.5 million.[4] By February 24, 2015, the stock had dropped to $9.63, or 86 percent below its record high and 67 percent below its IPO price.[5]
Rocket Fuel acquired the New York-based ad tech company [x+1] in August 2014 for $230 million.[6][7][8]
In 2017, the company was acquired by Sizmek, a private ad tech company owned by Vector Capital; one outcome of this was a retreat from public company status back to being a private company.[9]
In November 2017, Sizmek retired the brand Rocket Fuel.
External links
References
- Courtney Subramanian. In marketing, embracing a world where data rules CNN Money, March 17, 2014, retrieved May 1, 2014^
- Sramana Mitra. Rocket Fuel's IPO Soars Seeking Alpha, 21 October 2013, retrieved 3 December 2013^
- Rocket Fuel Exec Offers Reasons For Optimism About The Future Of Mobile Advertising Adotas, 4 February 2014, retrieved 9 March 2014^
- Brodie, Lee. Cramer: This stock is literally Rocket Fuel CNBC, 13 November 2013, retrieved 13 March 2015^
- Kilgore, Tomi (March 6, 2015) "11 stock bubbles that have already popped." Marketwatch. (Retrieved 6-11-2015.)^
- Zach Rogers. Rocket Fuel To Buy [X+1] For Estimated $230M ad exchanger, 5 August 2014, retrieved 24 August 2014^
- Jordan Novet. Ad-tech player Rocket Fuel buys programmatic marketing company [x+1] Venture Beat, 5 August 2014, retrieved 24 August 2014^
- Garett Sloane. Rocket Fuel's Deal to Buy [x+1] Propels It Into Marketing Cloud Territory Adweek, 5 August 2014, retrieved 24 August 2014^
- Cromwell Schubarth. One-time ad tech unicorn sells at 90% discount from IPO price Silicon Valley Business Journal, 18 July 2017, retrieved 19 July 2017^