In popular culture
A Rock 'Em Sock 'Em Robots playset cameos in the 1999 Disney/Pixar animated film Toy Story 2, being owned by the film's main antagonist Al McWhiggin. Slinky Dog enquires with them if they've seen "a cowboy doll with a bad arm" (Woody), but when Blue Bomber responds Red Rocker starts arguing with him. Both fight until Blue Bomber defeats Red Rocker. The Blue Bomber is voiced by the film's director, John Lasseter, and the Red Rocker one of the co-directors, Lee Unkrich. They also appeared at the 72nd Academy Awards alongside the Toy Story cast presenting the Academy Award for Best Animated Short Film.
They also appeared as a cameo in the 2004 Disney/Pixar animated film The Incredibles, where the Rock 'Em Sock 'Em Robots appeared in Mr. Incredible's room.
In Robots, a poster for a movie about the robots is displayed in a young Rodney's room.
The robots are used in Charlie and the Chocolate Factory during the Oompa Loompas' musical number about Mike Teevee in the TV room at Willy Wonka's factory.
The robots appeared in The Simpsons episode, "Simpson Tide" Homer Simpson imagines that he is playing with a Rock 'Em Sock 'Em Robots.
The robots appeared in the Futurama episode "A Fishful of Dollars", where they are among the 20th century items purchased by Fry at an auction. Bender plays with them, initially thinking they are cute, but when Blue Bomber's head is knocked off, he freaks out.
They appeared as a video game arcade in many Dave & Buster's locations when it debuted and opened on December 26, 2016.
In 2006, Full Fat developed a Game Boy Advance game based on the toy. In the video game, more robots were introduced, including the "Orange Oppressor", the "Yellow Yahoo", the "Green Grappler", the "Purple Pyro", the "Pink Pummeller", the "Brown Bully", the "Silver Stretcher" and the "Black Bruiser".
Near the end of the adventure video game Space Quest III, the player character Roger Wilco and the main antagonist Elmo Pug fight each other with gigantic Rock 'Em Sock 'Em Robots. Roger Wilco has a grey robot while Elmo Pug has a red one.
Film adaptation
On April 19, 2021, Mattel Films teamed up with Universal Pictures and Vin Diesel's One Race Films for a live-action film adaptation of the 1966-launched toy of the same name; starring Diesel himself.[8][9][10] In December 2025, it was announced that Diesel would write the script.[11]