Rock & Republic was an American jeans brand founded by Michael Ball in 2002. Ball is a cyclist who gained design experience by creating his cycling team's uniforms.[1] Rock & Republic's line of jeans and casual wear "VB Rocks" was designed by singer Victoria Beckham until 2008.
Timelines
From 2007 to 2009, the company sponsored a professional cycling team named Rock Racing.
On April 1, 2010, Rock & Republic filed for Chapter 11 bankruptcy protection.[2][3] By December 2010, the company had entered into negotiations with VF Corporation to sell the trademark and intellectual property. On April 28, 2011, VF Corporation announced it had signed a long-term licensing deal with Kohl's to carry a budget version of the Rock & Republic brand with jeans priced at $88 versus $200 plus.[4] In 2019, VF Corporation spun-off its jeans business, including the Rock & Republic, Lee, and Wrangler brands, into a new business called Kontoor Brands.
See also
- VF Corporation
- Lee (jeans)
- Wrangler (jeans)
References
- rock and republic rock and republic, retrieved 2010-10-28^
- Elinor Comlay. Rock & Republic files Chapter 11 bankruptcy Reuters, 2010-04-02, retrieved 2010-10-28^
- Fashion brand Rock & Republic files for Chapter 11 bankruptcy protection Los Angeles Times, 2010-04-01, retrieved 2010-10-28^
- Kohl's Lands Exclusive Rock & Republic Lifestyle Brand 2011-04-28, retrieved 2011-04-28^