Design
Stock and Fowler intended to fill a menswear niche "that craved pops of color and interesting, conversation-provoking pieces," a style Stock would later call "American Eclectic."[8][10] By offering sizes up to 4XL, the brand has been able to expand upon that niche to customers not typically served by luxury fashion labels.
In addition to bright colors and patterns, Robert Graham shirts use contrasting patterns and embroidery on inward-facing surfaces such as inside shirt cuffs, under collars, and along the button line.[11] Printed or embroidered on every garment is the company motto "Knowledge Wisdom Truth."[7] The unusual, frequently hidden details have become as closely identified with the brand as the outward patterns.[12] Though it began with and continues to focus on menswear, and men's shirts in particular, the brand has branched out to pants, shorts, sport coats, outerwear, neckwear, accessories, hats, shoes, and denim.[13] In 2005 the company began production of womenswear as well, using the same kinds of color, contrast, and detail-heavy aesthetics.[4][14]
In addition to its main line, the company has offered a number of sub-labels with slightly different aesthetics: the more elaborate, higher-end Limited Edition and Zen lines;[2][10] the more subtle, slim-cut X Collection; a more casual line named after the very first Robert Graham collection, Freshly Laundered Shirt Co.;;[15] and more traditional patterns in the RG line.
All of the fabrics used in Robert Graham shirts are designed in-house and, according to Stock, the embroidery is done such that no two shirts are identical.[6] After discovering "collectors" among customers, the company began its Collector's Club promotion, rewarding those with more than 100 shirts by naming a shirt after them.[16] As of 2014, Robert Graham produces four menswear collections and one women's wear collection per year.[2]
In 2012 Stock designed a collection of Robert Graham sunglasses and prescription eyeglass frames for Revolution Eyewear[5][17][18] and in 2014 the company licensed its name to Batallure Beauty to develop a line of fragrances and personal care products.[12][19]
