Ripley Publishing is a publisher based in Orlando, Florida, United States. The company was set up in 2008 by Ripley Entertainment (owned by the Jim Pattison Group), owner of the Ripley's Believe It or Not! brand of museums, cartoons, television shows and books. The company publishes the New York Times bestselling ''Ripley's Believe It or Not! Annual and a range of other Believe It or Not!'' titles.[2][3][4][5] [6]