Ri Happy Brinquedos, stylised as RI HAPPY, is the largest toy retailer in Brazil.[1]
History
Ri Happy was founded in 1988 by pediatrician Ricardo Sayon, his wife Juanita Sayon, and business administrator Roberto Saba. The name "Ri Happy" derives from "Ri", short for Ricardo, and the English word "happy".[2]
In 2012, the private equity fund The Carlyle Group took majority control of the company by acquiring an 85% stake,[3][4][5] making Héctor Núñez its new CEO. In the same year, Ri Happy purchased competitor PBKids.[1]
In 2020, a year after it was reported that it had 196 stores,[6][7] the retailer appointed Ronaldo Pereira Junior, a former executive who held the same position at, as its CEO.[8] In the toy and game industry, Ri Happy is the retailer most admired by customers, according to the IBEVAR award.[9]
Ri Happy Baby
In 2013, Ri Happy entered into the baby products sector, opening Ri Happy Baby (stylised as RI HAPPY Baby), a specialised retailer for children under three years old.
See also
Portal: Brazil
External links
- Official Ri Happy page
References
- Rede de brinquedos RiHappy compra a concorrente PBKids G1, 25 June 2012, retrieved 19 January 2024^
- Mariana Marinho. Em fase de expansão, Ri Happy é eleita melhor loja de brinquedos Folha de S.Paulo, 22 May 2016, retrieved 19 January 2024^
- Carlyle buys 85% of Ri Happy, will invest R$200 million in 3 years Reuters, retrieved 5 August 2016^
- Change in the presidency of the company Analysis, retrieved 7 June 2020^
- The Carlyle Group acquires 85% of Ri Happy, Brazil's largest toy retailer The Carlyle Group, 1 March 2012, retrieved 19 January 2024^
- About us Ri Happy Brinquedos, retrieved 5 August 2016^
- Only Rihappy didn't slip This Is Money, retrieved 7 August 2016^
- Ri Happy tem novo comando a partir desta segunda-feira Valor Econômico, 6 July 2020, retrieved 19 January 2024^
- Redação. Carrefour leads the ranking of the largest retail companies in Brazil Mercado&Consumo, 19 October 2022, retrieved 12 November 2022^