Restoran Sederhana is an Indonesian fast-food restaurant chain serving Padang cuisine which started in 1972, with over 100 locations across Indonesia and branches in Malaysia.
History
The chain emerged from a small roadside stall at Bendungan Hilir opened in January 1972 by Bustaman, a migrant to Jakarta from Tanah Datar Regency.[1] By 1975, Bustaman had managed to open a second location in Roxy, West Jakarta, but named the location there "Singgalang Jaya" (after Mount Singgalang) instead of Sederhana. Between 1975 and 1984, Bustaman opened a further five Singgalang Jaya branches across Jakarta. In 1978, however, after the Roxy branch was closed due to new property development, a new branch was opened in Rawamangun, East Jakarta, under the Sederhana brand. Bustaman operated ten branches by 1995.[2] The Rawamangun branch is today the chain's flagship location.[3]
The first Sederhana location outside of Jakarta was in Surabaya, opened in 1996.