Remastering Project is a music video remastering project by South Korean record label SM Entertainment and YouTube. The project intends to remaster music videos from the 1990s to the 2010s. It also plans to showcase the history of K-pop to international music fans to contribute to the growth of the Korean music industry. Remastered music videos were sequentially released starting from November 4, 2021.
History
Through SM Congress 2021, SM Entertainment's chief executive officer (CEO), Lee Sung-soo, introduces the company's plan in advancing into the K-pop 2.0 era with prosumers who created original content and Re-Created content.[1] The said plan will carry out various projects such as the company's remastering project for music and music videos, Pink Blood project to promote and support prosumers, and SM Classics.[2] H.O.T. member, Kangta, introduced SM's Remastering Project, where music videos that have been released in the past will be remastered with new quality, planning, and visuals.