Rely is a Chinese passenger car manufacturer owned by Chery. Headquartered in Wuhu, it operated from 2009 to 2013, and was later revived in 2025 as the company's pickup truck brand. Rely is an abbreviation of rebuild, explore, link, and yield.[1]
History
Original incarnation
Beginnings
In the spring of 2009, the Chinese automotive corporation Chery Automobile announced plans to expand its portfolio with two new brands aimed at improving the image of the company, which was previously known mainly for cheap cars. Together with Riich, the Rely branch was also launched.[2] In September 2009, the first products were presented in the form of a mid-size SUV