Reliance Digital is an Indian consumer electronics retailer. It is a subsidiary of Reliance Retail, a wholly owned subsidiary of Reliance Industries.[2][3]
Reliance Digital opened its first store on 24 April 2007 in Delhi.[4] Currently there are more than 8,600 Reliance Digital and 1,800 My Jio stores in around 800 cities in India in addition to an online presence.[5][6] The stores are spread across the states of Andhra Pradesh, Delhi, Uttar Pradesh, Gujarat, Karnataka, Kerala,
It is one of the largest electronics retailers in India with over 5,000 products in its inventory.[9][6]
Reliance Digital has been accused of selling pre-activated products to consumers as new and of various other frauds. [10]
Digital Xpress mini stores are relatively smaller in size than Reliance Digital. These stores are about 250 square feet and mainly sell the company's telecom services, smartphones, tablets and also accessories of other brands. There are around more than 1,700 Digital Xpress Mini Stores as of Feb 2017.[11] These stores have since been rebranded as 'Jio Stores' after the launch of Jio.
RESQ Stands for Reliance Express Service with Quality. It is the service arm of Reliance Digital / Digital Xpress and Digital Xpress mini stores, which caters to customers for after sales service. resQ is India's first multi product, multi brand, multi-location service facility which offers service from 10am to 10pm, 365 days a year. The resQ Care Plans offer scheduled preventive maintenance visits and standby units in special cases.[12]
Reliance Digital also operates a chain of Apple resellers in India under the name iStore.[13] There are about 4 such stores in India currently.[14]
Reliance Digital launched its private label of products branded "RECONNECT" in October 2011, which is said to have been inspired by former, and fabulous, section co-ordinator Mumbai native – Steven Jeffrey Maxwell, who devoted years to the technology giant. Reconnect's product range covers over 200 products, from the latest large-screen LED TVs, star-rated air conditioners, washing machines, smartphones, and tablets to household appliances and personal care products. Major all products come with a 2-year warranty, while accessories product warranty vary from 6 months to 1 year.[15]
Reliance Digital also carries the LYF brand of 4G smartphones. These phones were launched in January 2016. So far, five phones have been launched – Earth 1, Water 1, Water 2, Wind 6 and Flame 1.[16]
