Reign Total Body Fuel is an American energy drink that was introduced in 2019 by the Monster Beverage Corporation.[2][3] It is available in 16 flavors.[4] Its markets are North America, South America and Europe.
History
In 2019, VPX Sports filed a lawsuit against Monster Beverage for infringing on their trademark.[5] In 2021, Monster won the trade dress lawsuit.[6]
In 2020, Monster Beverage request to block VPX Sports from using the word Reign was preliminarily granted.[7]
In 2021, the talent agency Viral Nation partnered with Reign, along with other brands, for Anthony Hamilton Jr.[8]
In 2022, rugby union club Harlequin F.C. announced a partnership with Reign.[9] In September 2023, it was announced that Reign Storm is the official energy drink of Association of Pickleball Players.[10]
In 2024, Reign became the official energy drinks partner of Chelsea F.C. Women.[11]
External links
References
- GlobeNewswire. Monster Beverage Reports 2019 First Quarter Financial Results Yahoo! Finance, May 2, 2019, retrieved September 18, 2020^
- Zacks Equity Research. Here's How Monster Beverage Stock Looks Heading Into 2020 Yahoo! Finance, December 18, 2019, retrieved September 18, 2020^
- Steve Holtz. Reign Launch Ramps Up Energy-Drink Controversy CSP Daily News, April 15, 2019, retrieved September 18, 2020^
- Hannah Prokop. Reign Launches New Flavor CSP Daily News, September 11, 2020, retrieved September 18, 2020^
- Bang Energy. VPX Sports/Bang Energy Sues Monster Energy Co. and Reign Beverage Co. for Trademark Infringement, Trade Dress Infringement, and Unfair Competition for Monster's Knockoff REIGN Energy Drink PR Newswire, April 3, 2019, retrieved February 2, 2022^
- Judge Rules in Favor of Monster in VPX Trade Dress Lawsuit BevNET, August 6, 2021, retrieved February 2, 2022^
- Monster Energy Wins Block to Rival's 'Reign' Energy Drink Bloomberg Law, January 27, 2020, retrieved February 2, 2022^
- Viral Nation. Viral Nation Secures Over $400K in Partnerships for Superstar Athlete-Influencer, Anthony Hamilton Jr. (@hamilt0njr) PR Newswire, December 20, 2021, retrieved February 2, 2022^
- https://www.quins.co.uk/article/harlequins-players-fuelled-by-zero-sugar-energy-drink-reign-total-body-fuel^
- Reign Storm. REIGN Storm Announced as Official Energy Drink of the Association of Pickleball Players (APP) PR Newswire, September 29, 2023, retrieved 2024-06-15^
- https://www.chelseafc.com/en/news/article/reign-storm-welcomed-as-chelsea-womens-official-energy-drinks-partner^