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Reese's Puffs

Reese's Puffs (formerly Reese's Peanut Butter Puffs) is a corn-based breakfast cereal manufactured by General Mills inspired by Reese's Peanut Butter Cups.[1][2] At its launch in May 1994[3] the cereal consisted of corn puffs flavored with chocolate and peanut butter. Later, the formula was revised to be a mixture of chocolate puffs and peanut butter puffs.[4]

Artificial flavours and food coloring were removed in 2015 in response to consumer demand.[5][6] In 2018, over 35 million boxes were sold, totaling to $121 million in sales.[7]

Collaboration

Atlanta Dream player Angel Reese became an official brand ambassador for Reese's after fans' enthusiasm for the idea.[8] She appears on the Reese's Puffs box holding a basketball.[9] Senior brand manager Melissa Blette said Reese was chosen for her personality and excited fanbase, in addition to her name.[10] General Mills released four different varieties of Reese's Puffs cereal boxes as part of this collaboration.[11]

Varieties

There have been several varieties of Reese's Puffs produced:

  • Reese's Puffs Bunnies (2017) (Spring themed Bunny shaped Reese's Puffs)[12]
  • Reese's Puffs Bats (2018) (Halloween themed Bat shaped Reese's Puffs)[13]
  • Reese's Puffs Big Puffs (2019) (Large sized Reese's Puffs)[14]
  • Reese's Puffs Hearts (2019) (Limited edition Heart shaped Reese's Puffs)[15]
  • Reese's Puffs Minis (2023)[16]
  • Reese's Puffs Peanut Butter Lovers (2024) (Peanut Butter corn puffs only)[17]
  • Dark Chocolate Reese's Puffs (2026)[18]

See also

References

  1. Reese's Puffs® Bulkpak Cereal General Mills, retrieved 27 January 2018^
  2. Reese Puffs Cereal General Mills, retrieved 5 April 2021^
  3. Reese's Yummy Ally for General Mills Chicago Tribune, 16 March 1994^
  4. Reese's Peanut Butter Puffs Cereal www.mrbreakfast.com, retrieved 2022-05-08^
  5. No More Artificial Colors for Trix or Reese's Puffs The New York Times, 22 June 2015, retrieved 12 May 2021^
  6. Trix, Reese's Puffs cereals dropping the artificial flavours, colours CTV News, 23 June 2015, retrieved 12 May 2021^
  7. Dan Burrows. America's Most Popular Breakfast Cereals (And the Stocks Behind Them) Kiplinger's magazine, 2018-10-11, retrieved 2024-10-04^
  8. The Hershey Company. You Asked, We Delivered: Reese's and All-Star Angel Reese Team Up for a Fan-Requested Merch Collection www.prnewswire.com, retrieved 2025-03-14^
  9. REESE’S PUFFS Cereal and All-Star Angel Reese Expand Partnership with KidSuper Collab retrieved 2025-03-14^
  10. ByAlyssa Meyers. Why Reese’s partnered with basketball star Angel Reese—beyond the obvious reason Marketing Brew, retrieved 2025-03-14^
  11. Reese’s Puffs teams up with Angel Reese to release limited-edition cereal Drug Store News, 2024-09-20, retrieved 2025-05-21^
  12. Reese's Puffs Bunnies^
  13. Reese's Puffs Bats^
  14. Reese's Puffs Big Puffs^
  15. Reese's Puffs Hearts^
  16. General Mills goes BIG with smallest cereal yet, reimagining fan-favorites as Minis^
  17. Embrace 2024 with new cereal and snack innovations^
  18. For The First Time Ever, REESE'S PUFFS Cereal Goes Dark With New Dark Chocolate Flavor^