Redken is an American hair care brand owned by L'Oréal Group under the Professional Products division.
History
The company was founded in 1960 by Jheri Redding and Paula Kent, thus the name, "Red-ken." Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.[1]
In 1993, with sales at $160 million, Redken was sold to Cosmair, Inc,[2] the US licensee of L'Oréal. A year later, L'Oréal fully acquired Cosmair.[3]
Marketing
In 2014 Lea T became the face of Redken, thus making her the first openly transgender model to front a global cosmetics brand.[4][5][6]
In 2015, Suki Waterhouse became the face of Redken.[7]
For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Award of Earth Defender" to Redken in 2020.[8]
In 2024, Sabrina Carpenter was named the first global ambassador of Redken.[9]
External links
References
- Paula Kent Meehan, TV Actress Who Co-Founded Redken, Dies at 82 Bloomberg.com, 2014-06-24, retrieved 2017-11-01^
- Redken Shifting Operations The New York Times, 1993-09-20, retrieved 2025-04-28^
- Pete Born,Sarah Raper. L'Oreal Taking Direct Control Over Cosmair WWD, 1994-04-15, retrieved 2025-04-28^
- Alyssa Vingan. Transgender Model Lea T Lands Big Redken Contract Fashionista.com, 4 November 2014, retrieved 6 November 2014^
- Megan Friedman. Transgender Model Lea T Is Redken's Newest Face Harper's Bazaar, 4 November 2014, retrieved 6 November 2014^
- Morwenna Ferrier. Lea T, the transgender hair-care model who's shifting our perception of beauty norms The Guardian, 5 November 2014, retrieved 7 November 2014^
- Emily Gaynor. Suki Waterhouse is Officially Redken's Mane Girl Teen Vogue, retrieved 2017-11-01^
- All Soft Argan Oil Shampoo won the 2020 Award of Earth Defender A.A. Environment Possibility Award, retrieved 2020-12-27^
- Nicole Fell. Sabrina Carpenter Named as First-Ever Ambassador for Redken Hair Care Brand The Hollywood Reporter, 2024-09-09, retrieved 2024-10-06^