Rede Bahia — BrandWiki

Rede Bahia is a business conglomerate based in Salvador, Bahia, Brazil, founded by the Magalhães family. Although primarily known as a media conglomerate in Bahia, it operates both within and outside the state across various sectors and began in the construction industry with Santa Helena Construtora.[1][2]

In the telecommunications sector, the group controls a regional network of six television broadcast stations with coverage in all municipalities in the state,[1] making it the first television network to cover the entire state of Bahia. It also operates four radio stations, a daily newspaper, and three digital portals, totaling 14 media outlets.[2] Additionally, the group includes Bahia Eventos, a content and entertainment company that organizes events such as the Salvador Summer Festival, the Bahia Winter Festival, and the International Literary Festival of Cachoeira (FLICA).[3][4]

History

Early days

The conglomerate began with the founding of Santa Helena Construtora on 5 August 1975[6] by Bahian politician Antônio Carlos Magalhães. Its activities were focused on the market for developments aimed at middle-income and high-income audiences.[2] Three years later, on 20 December 1978, the company expanded into the communications sector with the establishment of the newspaper then called Correio da Bahia.[7] With the founding of the newspaper, Gráfica Santa Helena, the printing company responsible for producing Correio, was also established.[8] The company was closed in 2007, but the infrastructure for printing the newspaper was retained.[9]

Television

On 10 March 1985, TV Bahia was inaugurated[10] by entrepreneurs ACM Júnior and César Mata Pires.[11] The station, based in Salvador, was initially affiliated with Rede Manchete,[12] and from 23 January 1987, with Rede Globo.[13] Subsequently, the formation of a television network began in strategically located cities across the state. On 5 November 1988, TV Santa Cruz was inaugurated[14] in Itabuna

Radio

The group entered the radio business through GFM, a radio station based in Salvador and founded on 20 July 1988 as Globo FM.[26] On 1 December 1995,[27] Bahia FM Sul was founded in Itabuna, with a format similar to its sister station in Salvador and the name 102.1 FM Sul. In 2001, the Rede Tropical Sat was founded, a statewide network of radio stations. The network grew to include 19 affiliates.[28] In Salvador, it broadcast its programming through the station operating on the 92.3 FM frequency, now Salvador FM.[29] The network was discontinued on 31 December 2005, as preparations were underway for the launch of the also popular Bahia FM, which occurred on 1 January 2007.[30] On 19 March 2010, the group's last radio station, Jovem Pan FM Salvador, was created, initially as CBN Salvador, affiliated with the CBN network.[31]

Other ventures

Rede Bahia was composed of several other companies, such as Bahia Cinema e Vídeo (an audiovisual production company),[32] Bahia Edições Musicais (a music publishing company),[33] Bahia Discos (a record label),[34] MMDS Bahia (a cable TV provider, representing NET in the state),[35][36] Pronto Call Center (a telemarketing company),[37] Pronto Express (a distribution company),[37]

Sales

The São Paulo-based group Empresas Pioneiras, headquartered in Campinas and owner of Emissoras Pioneiras de Televisão (EPTV), purchased one-third of Rede Bahia's shares (belonging to César Mata Pires) in June 2012.[42][43] Earlier that year, in March,[44] the sale of TV Salvador to an evangelical business group had been confirmed,[45] and one year later, on 5 March 2013, the station officially ended its programming following the completion of the sale.[46] In May 2013, the sale of MMDS Bahia to Galaxy Brasil was finalized,[47]

former name	Grupo TV Bahia (1985–1998)
type	Privately held company
genre	Media Content Entertainment
founded	August 5, 1975
founder	Antônio Carlos Magalhães
hq location	Salvador, Bahia, Brazil
key people	Marcos Machado (chairman)
products	Television Radio Newspaper Internet
num employees	1,100‡R1R‡
num employees year	2012
website	redebahia.com.br