Red Ribbon Bakeshop

Red Ribbon Bakeshop, Inc.[2] is a bakery chain based in the Philippines, which produces and distributes cakes and pastries. It is owned by the Mercados, a Filipino family. Red Ribbon makes baked goods primarily for family celebrations.[3]

History

In 1979, Amalia Hizon Mercado, her husband Renato Mercado, and their five children, Consuelo Tiutan, Teresita Moran, Renato Mercado, Ricky Mercado and Romy Mercado established Red Ribbon as a small cake shop along Timog Avenue in Quezon City.[4] The cakes developed by Teresita gave Red Ribbon its prominence. In 1984, it opened its first overseas outlet in West Covina, California.[5] The company began franchising in 1999. Today, more than 200 branches operate in the Philippines; 32 in California; five in Las Vegas; two in New Jersey (Jersey City and Bergenfield); one in Metropolitan Phoenix;[6] two in New York City; one in Virginia Beach, Virginia; one in Chicago, one in Metropolitan Detroit, and two in Houston, Texas.[7]

In 2005, Red Ribbon was acquired by Jollibee Group.[8] Red Ribbon Bakeshop, Inc. is managed through JFC's holding company, RRB Holdings.[2]

See also

References

  1. Red Ribbon www.redribbon.ph, retrieved 2026-03-12^
  2. 2012 Annual Report Jollibee Foods Corporation, retrieved November 2, 2017^
  3. Red Ribbon www.redribbon.ph, retrieved 2025-03-05^
  4. Red Ribbon www.redribbon.ph, retrieved 2024-01-30^
  5. Miles Media. Red Ribbon Bakeshop – Miles Media 2017-05-18, retrieved 2024-01-30^
  6. Five new stores coming to Arizona Mills Mall - azcentral.com^
  7. Archived copy www.asianjournal.com, retrieved June 30, 2022^
  8. (October 21, 2005). JOLLIBEE COMPLETES RED RIBBON ACQUISITION, The Manila Times^