Digital
In 2013, Trinity Mirror launched the content websites UsVsTh3m and Ampp3d on an experimental basis. UsVsTh3m was a website similar to BuzzFeed focused on quizzes and Flash games, edited by B3ta founder Rob Manuel and running the Tumblr platform. Ampp3d focused on data journalism[43][44] and used the WordPress platform. Both websites were closed down in 2015.[45]
In 2024, Reach launched a Studio team, a division incorporating editorial and commercial multimedia content to audiences and advertising partners.[46]
In early 2025, further investment by Reach in video studios and staff saw new state-of-the-art spaces built in London, Manchester, Glasgow, Birmingham, Liverpool and Newcastle.[47]
In 2025, Reach launched a variety of new standalone digital brands, such as All Out Gaming, All Out Rugby League and All Out Football.[48]
In September 2025, the Daily Express launched a new daily YouTube chat show produced by Reach Studio called the Daily Expresso, taking a look at the biggest stories the news brand’s reporters are working on each day with a host of leading political guests.[49]
In March 2025, Reach announced that its social media accounts across brands and channels hit the milestone of 100 million followers.[50]
In more recent years, they have expanded into direct sales – first with the OK! Beauty Box cosmetic product subscription service, which launched in 2020 and shipped its 500,000th package in June 2024 and in 2024, with its own ecommerce site Yimbly, which sells general goods and homewares.[51]
In 2021, Reach announced the appointment of a newly created Online Safety Editor role, a first in the industry, working with all colleagues at Reach to support through incidents of online abuse and harassment, while also leading efforts to prevent this further.[52]
In 2019, Reach launched Mantis, a brand safety platform which uses AI and machine learning to check whether content is appropriate for advertising and reducing unnecessary blacklisting, at a time when brand safety has been an increasing concern for the advertising industry. Over time, Mantis developed leveraging AI-driven contextual intelligence to accurately and efficiently gauge brand safety through semantic understanding of text and media content.[53]
In July 2025, North revealed new strategic priorities for Reach, with an emphasis on video and audio content.[54]
North also announced that in order to diversify revenues, the company would be launching a digital subscription strategy in addition to its ad-funded business model.[55]
In September 2025, Reach hired its first ever Head of Digital Subscriptions to oversee this new project.[56]