Rakuten Rewards ,[1] formerly known as Ebates,[2] is a cash-back and shopping rewards company.[3] Its revenue comes from affiliate network links.[4] Members of the site click through affiliate links before shopping at a retailer's site.
History
Rakuten Rewards was founded as Ebates in 1998 in Menlo Park, California, by two former deputy district attorneys, Alessandro Isolani and Paul Wasserman.[5] Funded by the venture capital firm Foundation Capital,[6]