Rado is a luxury Swiss watch brand owned by the Swatch Group. It was founded in 1917 under the name Schlup & Co. by brothers Fritz, Ernst and Werner Schlup in their parents' home in Lengnau, Bern, Switzerland.[1][2] The "Rado" watch brand was launched in 1957 with the introduction of Rado Green Horse. "Rado" means "wheel" in Esperanto.[3]
The Rado Captain Cook dive watch debuted in 1962 and is named after Captain James Cook, the 18th-century British explorer and cartographer.
Gallery
References
- Rado: An Insider’s Brand Roberta Naas, A Timely Perspective, August 14, 2020^
- History of Rado watches Jura Watches^
- History of Rado Rado, retrieved 21 December 2022^