Radisson Blu is an international hotel brand owned by Choice Hotels in the Americas and by Radisson Hotel Group in the rest of the world.[2] Founded as the SAS Hotels in 1960, the Radisson Blu brand name came into existence in 2006 with a rebranding of Radisson SAS. It operates in Europe, the Middle East, Africa, and the Asia-Pacific region with 324 operating worldwide as of 2022.[6]
History
Foundation as SAS Hotels
SAS Hotels has roots dating to the opening of the then named SAS Royal Hotel in Copenhagen, Denmark in 1960. Architect Arne Jacobsen designed every aspect of the hotel for the SAS Group, from the building, to the now-iconic furniture (including the Egg chair), to the tableware.[7]