In 2015 RBK Holding introduced a new business structure that divided assets into 5 segments, such a structure existed almost until the end of 2020:
The segment presents RBK media projects that work according to the advertising model: sites rbc.ru (home page and news) and pro.rbc.ru (limited functionality without registration; the first 30 days are free), RBK newspaper (formerly RBK Daily), RBK magazine, RBK TV channel, thematic projects "RBK Real Estate" (publication about the real estate market), "RBK Sport" (sports edition), Autonews (publication about cars), "RBK Style" (lifestyle edition), "RBK Investments" (publication about finance and service for investors), "RBK Trends" (publication about trends in economics, business, technology and society).[11][12]
The "RBK Real Estate" service included a real estate listing board. In 2016 as part of the relaunch of the project, the project's own database of objects was transferred to the «Yandex.Real Estate», and that is integrated into the RBK thematic platform.
In 2019 "RBK Quote" («RBK Investments») was relaunched in partnership with VTB Bank in the format of media about finance and a platform for investing in securities.[13][14] As part of Autonews, a car service selection service has been operating since 2019.[15]
Services
In addition to media content, RBK's thematic projects include additional tools and services. This also includes projects aimed at corporate clients and working on a paid access model. Among the assets of «RBK Market Research» (ready-made studies of economic sectors prepared by specialists of RBK and partner companies), «RBK Conferences» (organization and media support of events). The online database of Russian media acquired in 2014 Public.ru (monitoring, analytics and research based on media materials) and the information and analytical platform «RBK Pro».[16][17]
In 2019 RBK established its own credit rating agency, «National Credit Ratings» (NCR), which was headed by Kirill Lukashuk, former director of the Analytical Credit Agency (ACRA).[18] In September the NKR received accreditation from the Central Bank and became one of the 4 Russian rating agencies authorized to officially assign credit ratings.[19]
In July 2020 RBK acquired 25% in the Scoring Technologies company, which develops the Rescore counterparty verification service. The service uses artificial intelligence for in-depth verification of counterparties and risk assessment (for example the probability of bankruptcy).
Regional versions
Since 2012 RBK has been launching regional versions rbc.ru. The first was its own regional version, which was launched in St. Petersburg in 2012,[21] and later RBK's regional sites were launched under a franchise. For 2020 the following regional versions of RBK worked: "RBK St. Petersburg and the Region", "RBK-Yekaterinburg", "RBK-Novosibirsk", "RBK-Bashkortostan", "RBK-Vologda Region", "RBK-Kaliningrad", "RBK-Krasnodarskiy kray", "RBK-Nizhny", "RBK-Perm Krai", "RBK-Rostov-on-Don", "RBK-Tatarstan", "RBK-Tyumen", "RBK-Chernozemye", "RBK-Caucasus". The holders of the RBK franchise are mainly regional media companies, entrepreneurs with experience in launching Internet projects and traditional media, managing advertising agencies, and former media editors.[22]
Regional versions of the RBK portal have a second-level domain, to which some visitors to the main site are redirected via geolocation. The holders of the RBK franchise use the federal news agency's feed and publish local content prepared in accordance with the dogma of RBK (professional and ethical principles of the publication). Compliance with the standards is monitored by a separate editorial office of the regional RBK tapes, located in St. Petersburg. Since the information background in the regions is different, the local versions of RBK have some differences. Thus, RBK-Kaliningrad is more focused on the business topic, RBK-Ufa produces more interviews and large analytics formats, RBK-Tatarstan content contains more materials about petrochemistry and oil refining, the banking sector.[22]
In Ukraine
In 2006 the holding started a branch in Ukraine called RBC-Ukraine. In 2010 it handed this project over to Ukrainian businessman Yosyp Pintus for an undisclosed but alleged "symbolic sum". In 2012 Pintus stated that RBC-Ukraine was an independent company that had no ties (anymore) to the (Russian) RBK Group. In 2016 the Russian holding tried to challenge the use of the "RBC" brand in Ukraine in court, but lost the case.[23]
RBK Award
The holding has been awarding the RBK Award since 2014. Previously it was 5 awards at once: «People's Brand No.1», «Company of the Year», «Person of the Year», «Financial Olympus» and «Brand of the Year/Effie». The holding sold the rights to the first four to its former shareholders Herman Kaplun and Alexander Morgulchik in September 2014, the latter became independent from RBK in 2016.[24][25] The unified RBK Award was first awarded in December 2014, and the regional RBK Petersburg Award in 2015. The award is presented in three categories: «People», «Companies» and «Society».[26]
Digital-infrastructure
Infrastructure projects include RBK's business related to hosting and domain name registration. RBK is the largest participant in the Russian market of hosting and domain registration services. Its subsidiary holding Hosting Community was formed in 2007, when the company consolidated the acquired Hosting Center, SpaceWeb, PeterHost, Garant Park Telecom and Centrohost. The Group of companies has become the largest participant in the Russian hosting market with a 20% share and the second largest domain name registrar after Ru-Center.[27] In 2011 RBK acquired Ru-Center for almost 0.9 billion rubles, which made Hosting Community the largest company in Eastern Europe in both areas. After the acquisition of the Reggae Business hoster and registrar in 2013, the Hosting Community accounted for 48.6% of the domains in the .ru zone, 54.6% in the .рф zone, 64.09 % in the zone .su, and the share in the Russian hosting market reached 27.4%.[28] In early 2014 Hosting Community changed its name to Ru-Center Group as it is more recognizable in the b2c market.[29]
In September 2021 RBK Group sold 100% of the shares of Ru-Center Group LLC, which owns the hosting provider and domain name registrar Ru-Center, to "Ru-Web. Investments" LLC, which unites private investors led by Proxima Capital Group, founded by Vladimir Tatarchuk, ex-deputy chairman of Alfa Bank.
Secondary assets
The "Secondary assets" segment includes projects that are not related to the main business of the holding, but are developing with its support. For 2019 the main project of this direction was the Internet dating service LovePlanet.ru. RBK acquired the service during a period of growth in 2007.[31] In 2013 RBK considered the possibility of selling LovePlanet.ru as a non-core asset within the framework of the new strategy.[32] However, unlike other entertainment projects that served to attract traffic to business publications, LovePlanet.ru was profitable, and in 2014 the management of RBK abandoned the idea of selling the service.[33] Previously the same segment included a publication about Cnews technologies, RBK in 2018 sold the media to its editor Maksim Kazak and CEO Eduard Ercole.[34]