PureVia is a stevia-based low calorie sugar substitute developed jointly by PepsiCo and Whole Earth Sweetener Company which is a wholly owned subsidiary of artificial sweetener manufacturing company Merisant.[1]
It is currently distributed and marketed by Whole Earth Sweetener Company as a tabletop sweetener and as a food ingredient. PureVia competes against Coca-Cola and Cargill's jointly developed Truvia brand of stevia-extract sweetener and Cumberland Packing Corporation's 'Stevia in the Raw' stevia-extract sweetener.
Ingredients and Safety
PureVia is a blend of several different ingredients. It contains dextrose, natural flavors as well as the stevia extract rebaudioside A.[2]
The Food and Drug Administration (FDA) determined in December 2008 that rebaudioside A is safe for inclusion as a food additive.[3]
Food ingredient
PureVia is used as a sweetener in SoBe Lifewater which is manufactured by PepsiCo. It is also used in Trop50 and Gatorade G2.
External links
References
- PepsiCo and Whole Earth Sweetener Company introduce all natural, zero calorie sweetener PureVia™ PepsiCo & Whole Earth Sweetener Company, 2008-07-31, retrieved 2011-06-07^
- PureVia™ - Our Products Whole Earth Sweetener Company LLC, 2009-02-23, retrieved 2011-10-06^
- Kim Severson. Showdown at the Coffee Shop