PubMatic, Inc. develops and implements online advertising software and strategies for the digital publishing and advertising industry.[1][2] PubMatic's sell-side, real-time programmatic ad transaction advertising software puts publishers of websites, videos, and mobile apps into contact with ad buyers by using automated systems,[3] while allowing users to opt-out of having their personal information collected on internet searches. PubMatic has a number of offices in countries around the world.[4]
History
PubMatic was founded in 2006 by brothers Rajeev Goel and Amar Goel, Anand Das and Mukul Kumar.[5] PubMatic software was developed in Pune, India.
In 2011 the company hired Steve Pantelick as CFO,[6] and in 2012 PubMatic raised $45 million from investors.[7]
In 2014 PubMatic acquired mobile ad server Mocean Mobile, formerly knows as Mojiva, for $15.5 million.[8]
In 2015, PubMatic opened an office in Latin America.[9]
By 2016, the firm was operating by storing most of its data on OpenStack private cloud servers.[10]
In January 2020, PubMatic launched an Identity Hub integrating identity partner IDs, including IAB DigiTrust, The Trade Desk Unified ID (UID 2.0), ID5, and LiveIntent.[11]
In February 2020, PubMatic released the OpenWrap SDK to enhance header bidding options for mobile publishers.[12]
In November 2020, PubMatic filed for an IPO in Nasdaq.[13] The company launched its IPO on 9 December 2020. Its clients in 2020 included Verizon, News Corp, Electronic Arts, and Zynga, with Verizon comprising about a quarter of Pubmatic's revenue during the previous year.[14]
In September 2025, PubMatic filed a lawsuit against Google over anti-competitive behavior. [15]
Activities
PubMatic, for a fee, participates in online auctions to help advertisers buy and publishers sell media and advertising spots between various advertising companies.[16][17] The company also produces quarterly reports about advertising prices.[18][19][20]
External links
References
- Telis Demos. Ad Platform PubMatic Working on IPO Wall Street Journal, 8 February 2014^
- Jesus Mena. Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) CRC Press, 2 May 2012^
- "PubMatic helps online publishers make money". ZDNet. Tom Foremski | October 22, 2009^
- "Ad tech firms Turn and Pubmatic retrench staff". Mumbrella, Greg Armshaw, December 2015.^
- "Compressing time, revolutionising advertising". Business Standard. Indira Kannan June 23, 2014^
- "Amid Whispers Of A $300 Million Buyout Offer, PubMatic Hires An IPO-Ready CFO". Business Insider, Nicholas Carlson. Nov. 15, 2011^
- "PubMatic Raises $45 Million With IPO, Acquisitions in Mind". Adweek, By Tim Peterson. June 6, 2012^
- Alex Kantrowitz. PubMatic Acquires Mobile Ad Server Mocean Mobile adage.com, May 19, 2014^
- "Hispanic Agency LatinOn Taps Adaptive For Programmatic Selling". MediaPost, by Tyler Loechner September 2, 2015^
- "Pubmatic swaps AWS for OpenStack after public cloud hidden-cost horror show". ComputerWorld UK, Tamlin Magee April 28, 2016^
- "20 experts who are working on big solutions for advertisers as ad targeting as we know it goes away". Business Insider^
- "PubMatic Releases OpenWrap SDK to Enhance Header Bidding Options for Mobile Publishers". Globe Newswire^
- "PubMatic: Strong Fundamentals but a Lofty Price". Nasdaq^
- "PubMatic, a 14-year-old ad tech company, pops nearly 50% on IPO". CNBC^
- PubMatic sues Google as challenges to ad-tech dominance mount www.marketingdive.com, retrieved 2025-09-09^
- Tom Cheredar. Ad tech startup PubMatic reportedly preparing an IPO valued at $1B venture beat, 8 February 2014^
- The Routledge Companion to Advertising and Promotional Culture Routledge, 2013^
- Starting an Online Business All-in-One Desk Reference For Dummies John Wiley & Sons, 16 March 2009^
- Jason R. Detrani. Journalism: Theory and Practice CRC Press, 19 April 2016^
- "Publishers are finally getting the hang of mobile ads, close the gap with desktop". Digiday, Garett Sloane October 15, 2015.^