PubMatic, Inc. develops and implements online advertising software and strategies for the digital publishing and advertising industry.[1][2] PubMatic's sell-side, real-time programmatic ad transaction advertising software puts publishers of websites, videos, and mobile apps into contact with ad buyers by using automated systems,[3] while allowing users to opt-out of having their personal information collected on internet searches. PubMatic has a number of offices in countries around the world.[4]
History
PubMatic was founded in 2006 by brothers Rajeev Goel and Amar Goel, Anand Das and Mukul Kumar.[5] PubMatic software was developed in Pune, India.