Psycho Bunny

Psycho Bunny is a privately held men's, women's, and children's clothing company founded in 2005.[1] Its headquarters are in Montreal and it has an office in New York City, where it was founded.[1]

In 2005, Robert Godley founded men's contemporary label Psycho Bunny with friend and business partner Robert Goldman.[2] Handmade from English silk, Psycho Bunny neckwear featured designs like tiny spades and Donnie Darko-style rabbit skulls, the latter inspiring the label's name. Godley once stated: "When I showed that tie to a buyer, she said, look at the psycho bunny! The name stuck".[2] Since the launch of the initial neckwear collection, the brand has expanded into other categories including polo shirts and t-shirts, bottoms, cashmere scarves and socks, and a golf collection.[3]

Alen Brandman, CEO of Thread Collective, took ownership of the company in 2021.[4][5]

In 2022, Psycho Bunny opened stores in Kenwood Towne Centre, Ross Park Mall, and Easton Town Center.[6] In Fall 2023, Psycho Bunny opened a location in West Edmonton Mall.[7]

Tennis tournament sponsorships

In 2024, Psycho Bunny signed a multi-year contract to be a silver-tier sponsor of the National Bank Open (NBO) tennis tournaments in Montreal and Toronto until 2027.[8] They are the official athletic apparel sponsor for Tennis Canada for the NBO, as well as the Davis Cup and Billie Jean King Cup.[8] They also supply outfits for all volunteers and put up merchandise stands for exclusive clothing at both tournaments.[8][9]