Pripps

Pripps is a former major brewery in Sweden and is now a part of Carlsberg, in which Pripps remains as a trademark. The company was based in Stockholm; their main product was Pripps Blå (Pripps blue). They also owned Ramlösa. Pripps was founded in Gothenburg by Johan Albrecht Pripp in 1828.

History

The Swedish government became a majority owner of Pripps in 1974.[1]

Pripps, at the time a subsidiary of the Procordia, founded the National Brewery Ltd as a joint venture with the government of Vanuatu in 1989, releasing their flagship Tusker beer the following year.[2]

Beer

Pripps Blå, lit. Pripp's Blue, is a light lager first introduced in 1959; it is said to be one of the most popular beers in Sweden.[3]

Pripps Blå is an inexpensive beer, for it is brewed with exactly 51% barley — the minimum amount of barley in beer required by Swedish law. A low-calorie version called Pripps Blå Light[4] is also made. Other versions are Pripps Blå Extra Stark,[5] a full malt, extra strong beer with 7.2% alcohol and Pripps Blå Pure[6] with a lower carbohydrates content, scheduled to replace Pripps Blå Light.

Brewery

The beers are brewed at Carlsberg Sverige.

CEOs of Pripps bryggerier AB

  • 1972-1981 - Kurt Rydé
  • 1981-???? - Nils Holgerson
  • 1985-1986 - Bill Fransson
  • 1986-1990 - Hans Källenius
  • 1990-1992 - Andreas Ericson

References

  1. Henric Häggqvist. The state becomes a big-time brewer: public takeover of breweries in Sweden during the twentieth century Scandinavian Economic History Review, 2026^
  2. Kava, Cash, and Custom in Vanuatu | Cultural Survival 3 March 2010^
  3. Pripps website^
  4. Pripps Blå Light RateBeer, retrieved July 12, 2014^
  5. Pripps Blå Extra Stark RateBeer, retrieved July 14, 2014^
  6. Pripps Blå Pure rRateBeer, retrieved July 14, 2014^