Priority Bicycles is an American bicycle manufacturer based in New York City.[1]
The company was founded in 2012 by Dave Weiner, who quit his job as North American CEO of a mystery software company to start a bicycle company. Weiner crowdfunded the startup company with a Kickstarter campaign in July 2014, with users who donated $350 promised a bicycle from the first shipment, and reached his funding goal of $30,000 within hours of launching. By the end of the 30-day campaign, Priority had received $556,286 of startup capital.[2]
The bicycles are aimed at commuters,[3] and are designed to minimize maintenance requirements by using a belt drive rather than a bicycle chain, and puncture-resistant tires with double-wall rims.[4]
The main office is located in New York where the design, painting, and assembly of the bicycles is carried out, while the frames are manufactured in China.