A primary ticket outlet is an organization that contracts directly with venues and promoters to sell event tickets on its behalf.[1]
Primary ticket outlets have a direct relationship with the owner of a venue or event. They will often use software to manage the sale of tickets for their clients.[1]
Booking fees
Primary ticket outlets charge a booking fee that is paid by the consumer to help pay for services.[2]
Examples
There are a number of primary ticket outlets around the world including:
- Ticketmaster[3] (owned by Live Nation Entertainment)
- Stage Front[4]
- AXS (owned by Anschutz Entertainment Group)
- See Tickets
- GigsAndTours.com[5]
- SeatGeek
References
- SeatGeek looks to change sports ticket sales market The Seattle Times, 2016-08-07, retrieved 2019-05-17^
- Buying Tickets: Your Rights^
- SeatGeek takes on Ticketmaster with primary ticketing platform that can be integrated into any app