Prestige (beer)

Prestige is a lager brewed by Brasserie Nationale d'Haïti (BRANA) in Port-au-Prince, Haiti. It is widely consumed and is the best-selling beer in Haiti with a 98% market share.[1] Prestige beer is available in some parts of the United States[2] and other countries. In 2011, Heineken publicly announced it acquired a controlling interest in BRANA by increasing its ownership from 22.5% to 95%.[3][4]

History

Prestige was founded in 1976 by Michael Madsen; he is a member of one of the richest industrial families in Haiti. His ancestors arrived from Denmark in the late 19th century. Prestige was launched less than two years after BRANA's creation.[5] In 2005, Prestige began to be exported to select Canadian and U.S. cities.[2]

Awards

  • 2000 World Beer Cup gold medalist, American-Style Lager category[5]
  • 2012 World Beer Cup gold medalist, American-Style Cream Ale or Lager category[6][7][8]

Packaging

In 2018, BRANA introduced its new international standard bottling line and a new blue and red label, which are the colors of the flag of Haiti.[9] Prestige beer is available in a 12 fl. oz. and 16 fl. oz. bottles.[4][10]

See also

  • World Cup Beer

References

  1. Haitian Beer, Prestige, World Champion! PR News, 18 May 2012, retrieved 12 October 2015^
  2. Encore de l'or pour prestige au World Beer Cup Le Matin, 5 November 2012, retrieved 13 October 2015^
  3. Heineken takes controlling stake in Haiti brewer Yahoo!, 15 December 2011, retrieved 12 October 2015^
  4. Heineken: $100M investment in Haiti brewery USA Today, 5 April 2014, retrieved 12 October 2015^
  5. World Cup Beer 2000 Winner's List^
  6. World Cup Beer 2012 Winner's List^
  7. Haitian Beer Prestige Takes Gold Medal At World Beer Cup Competition Miami New Times, 7 May 2012, retrieved 12 October 2015^
  8. President Clinton and Heineken's BRANA leadership meet in Haiti to support local sourcing initiatives 11 March 2013, retrieved 6 February 2014^
  9. La bière Prestige, plus haïtienne que jamais Le Nouvelliste, 21 November 2013, retrieved 13 October 2015^
  10. A Promise in Haiti: A Reporter's Notes on Families and Daily Lives 2011, retrieved 12 October 2015^