Potato Corner

Potato Corner is a Philippine food franchise known for its flavored french fries. Potato Corner's first stall opened up in SM Megamall at Mandaluyong, on October 16, 1992 under Cinco Corporation.[2]

History

Potato Corner was founded by Jose Magsaysay Jr., Ricky Montelibano, Danny Bermejo and George Wieneke in 1992. Montelibano is Magsaysay's brother-in-law and was the first to introduce flavored popcorn to the Philippines. Although he had been working for a local Wendy's for nine years, Magsaysay needed to support his family and came up with the idea of flavored fries, based on Montelibano's business. They had to borrow money to raise the starting financial capital of ₱150,000 (US$, equivalent to ₱ in 2021). Magsaysay left his management job at Wendy's and the first Potato Corner, a cart in Mandaluyong, opened in October 1992. Within thirty days, all of them were able to pay back their loans.[3][4] After their initial success, they began to consider expanding through franchises. Magsaysay knew only the basics of franchising from his job at Wendy's and at the time it was a novel idea in the Philippines. As such, their first franchisee agreements were largely informal and their first franchisee signed a document they copied from online. The group raised funds for their expansion and quickly became large in the local market.[3]

In 2006, Potato Corner opened its first international store in Indonesia.[5] This was followed by Potato Corner's first entry in the United States in February 2010 and first store in the United States in 2012.[5] In April 2017, Potato Corner opened its first Hong Kong franchise in Tsim Sha Tsui.[6]

In 2021, Shakey's Pizza Asia Ventures Inc., the Philippine franchise of Shakey's Pizza, acquired Potato Corner;[7] the acquisition deal was completed in 2022.[8][9] In 2025, Potato Corner expanded to Taiwan.[10] In December of the same year, the company launched an internal investigation following allegations that it opened company-owned stores in locations proposed by franchise applicants. Potato Corner denied the claims and stated that it does not intentionally disadvantage its franchisees.[11][12]

Location

Potato Corner is present in 15 countries and territories as of 2025. 400 of its stores is situated overseas.[13][14]

Awards and recognition

Potato Corner garnered a number of accolades through the years. Potato Corner bagged the Best Franchisee of the Year for three consecutive years from PFA and DTI. Awarded by the same organizations, Potato Corner also received the Franchisee Excellence Hall of Fame Award in 2003 and the Global Filipino Franchise Award in 2017.[15]

Brand image

Potato Corner's official mascot, Poco (formerly Spudster), was introduced by the brand in 2009, and can be seen in all of its stores and buckets. Spudster received a Master License for Los Angeles County in 2009.[16][17]

External links

• Official website