History
In 1887, Lever Brothers began looking for a new site on which to expand its soap-making business, which was at that time based in Warrington. The company bought 56 acre of flat unused marshy land in Cheshire, south of the River Mersey. It was large enough to allow space for expansion, and had a prime location between the river and a railway line. The site became Port Sunlight, where William Lever built his works and a model village to house his employees. William Lever (who was created a baronet in December 1911, and was raised to the Peerage of the United Kingdom as the 1st Baron Leverhulme in June 1917, and was further advanced to being the 1st Viscount Leverhulme in December 1922) personally supervised planning the village, and employed nearly thirty different architects. Between 1899 and 1914, 800 houses were built to house a population of 3,500. The garden village had allotments and public buildings including the Lady Lever Art Gallery, a cottage hospital, schools, a concert hall, an open air swimming pool, a church, and a temperance hotel. Lever introduced welfare schemes, and provided for the education and entertainment of his workforce, encouraging recreation and organisations which promoted art, literature, science or music.
The aims of Lord Leverhulme, as he became, were "to socialise and Christianise business relations and get back to that close family brotherhood that existed in the good old days of hand labour." He claimed that Port Sunlight was an exercise in profit sharing, but rather than share profits directly, he invested them in the village. He said, "It would not do you much good if you send it down your throats in the form of bottles of whisky, bags of sweets, or fat geese at Christmas. On the other hand, if you leave the money with me, I shall use it to provide for you everything that makes life pleasant – nice houses, comfortable homes, and healthy recreation."[6]
The historical significance of Port Sunlight lies in its combination of model industrial housing, providing materially decent conditions for working people, with the architectural and landscape values of the garden suburb, influenced by the ideas of William Morris and the Arts and Crafts Movement. Each block of houses was designed by a different architect. The backs of any of the houses cannot be seen, and each house is unique. In terms of architectural features, there is half-timbering, carved woodwork and masonry, pargetting (ornamental plaster work) moulded and twisted chimneys and leaded glazed patterns. Some houses were built in Flemish style, with bricks imported from Belgium.
