Porsche Panamera

WorldBrand briefing

AI supplement

Original synthesis to sit alongside the encyclopedia article below. Not part of Wikipedia; verify facts on Wikipedia when precision matters.

The Porsche Panamera is a luxury high-performance gran turismo car line from German automaker Porsche. Launched in 2009, it marked the brand's first mass-produced four-door production vehicle, breaking Porsche's long-standing focus on two-door sports cars to create a new premium practical performance vehicle segment. It combines the brand's signature driving dynamics with upscale comfort and flexible cargo space via liftback or station wagon body variants.

Key moments

  • June 2007Panamera project codenamed Cajun, presented to Porsche executive management
  • April 2009First-generation Panamera debuts at Shanghai International Auto Show, enters sales as 2010 model year vehicle
  • 2011Hybrid and diesel engine variants added to the model lineup
  • April 2013Facelifted first-generation model unveiled at Shanghai Auto Show; Panamera S E-Hybrid plug-in hybrid launched in the US in November 2013
  • 2016Second-generation Panamera officially introduced
  • 2021Mid-cycle refresh for the second-gen model, with updated styling, tech features and new performance trims
  • April 2023Third-generation Panamera launched at Shanghai International Auto Show

Porsche Panamera Competitive Analysis

The Panamera occupies a unique niche in the premium performance sedan and gran turismo market, balancing track-capable performance with daily usability for luxury buyers.

  • Direct competitors include the BMW 8 Series Gran Coupe, Audi S7/RS7/A7, Mercedes-Benz CLS-Class (and its electric EQE Sedan equivalent), Tesla Model S, and Lucid Air
  • It faces competition from fully electric luxury performance sedans like the Lucid Air, though the Panamera offers a mix of plug-in hybrid and traditional internal combustion engine powertrains for buyers not ready for full electrification
  • Compared to standard full-size luxury sedans, the Panamera stands out for its sports car-derived handling and acceleration, while retaining the four-door practicality and premium interior that define the segment

The Porsche Panamera is a landmark luxury high-performance gran turismo product line from Germany’s Porsche AG, launched in 2009 as the brand’s first mass-produced four-door production vehicle. This marked a strategic shift for Porsche, breaking the brand’s long-standing focus on two-door sports cars to establish a new premium practical performance segment. The Panamera combines the brand’s signature driving dynamics, upscale craftsmanship, and flexible cargo utility across liftback and station wagon body variants.

Since its debut, the Panamera has redefined the boundaries of the luxury performance sedan market, proving that high-performance automobiles can deliver daily usability without compromising driver engagement. It has cultivated a loyal customer base that values both automotive excitement and practicality, strengthening Porsche’s brand identity as a manufacturer that caters to discerning luxury buyers with diverse needs.

As of 2026, the Panamera remains a core pillar of Porsche’s global product portfolio, contributing significantly to the brand’s overall revenue and brand prestige while retaining its unique market positioning.

Brand Leadership

Score: 85/100

The Porsche Panamera leads the niche luxury high-performance four-door gran turismo market, with a reputation for exceptional driving dynamics that sets it apart from mainstream luxury sedans. It consistently ranks among the top-selling models in its segment, driven by Porsche’s decades-long legacy in performance automotive engineering.

Customer & Community Engagement

Score: 82/100

Porsche fosters strong customer interaction through its global retail network, personalized vehicle configuration tools, and active owner community platforms. Official social media channels and exclusive ownership events help maintain close ties with Panamera drivers, enhancing brand loyalty.

Brand Growth Momentum

Score: 88/100

The Panamera line has seen steady growth in recent years, with updated generations incorporating advanced hybrid powertrains to align with global electrification trends. Recent model launches have expanded the model’s appeal to eco-conscious luxury buyers, boosting sales in key markets including China and North America.

Product & Brand Stability

Score: 90/100

With over 17 years on the market, the Panamera has demonstrated consistent product reliability and brand stability. The model has undergone iterative updates to refine its design, technology, and performance, while retaining its core identity, and maintains strong residual value across its lifecycle.

Product Line Tenure

Score: 80/100

First introduced in 2009, the Panamera is a well-established product line within Porsche’s portfolio. Over its 17-year history, it has evolved through multiple generations, adapting to changing consumer preferences and regulatory standards while staying true to its core mission of blending performance and practicality.

Unique Niche Industry Position

Score: 92/100

The Panamera occupies a highly distinct and profitable niche in the global luxury automotive market, balancing track-ready performance with daily practicality that few competitors can match. This unique positioning allows the model to command premium pricing and avoid direct head-to-head competition with mainstream luxury sedans.

Global Market Reach

Score: 85/100

The Panamera is sold across major global markets, including Europe, North America, and the Asia-Pacific region, with China accounting for a significant portion of its global sales volume. Localized marketing and product configurations have helped the model gain traction in diverse international markets.

This brand strength and valuation analysis is supported by AI-assisted reasoning, with all metrics and illustrative figures provided for reference only. For official, audited brand valuation results, please contact the World Brand Lab directly.

The Porsche Panamera is a mid- to full-sized luxury car (E-segment or F-segment for LWB in Europe) manufactured and marketed by German automobile manufacturer Porsche.[1][2][3] It currently spans across three generations, using a front-engine and rear- or all-wheel drive configuration.

The Panamera debuted at the 13th Auto Shanghai International Automobile Show in April 2009,[4] later launching hybrid and diesel versions in 2011. In April 2013, the company introduced a facelifted model, again at the Shanghai Auto Show,[5] followed by the US introduction of a plug-in hybrid version, the Panamera S E-Hybrid, in November 2013. Porsche launched the second-generation Panamera in 2016, and in November 2023, the third generation was introduced.

The Panamera name, as with the Carrera name, is derived from the Carrera Panamericana race.

Concept

As a front-engine, full-sized, four-passenger, four-door luxury hatchback weighing nearly 4000 lb, the Panamera runs contrary to the company's historically lightweight two-door, rear-engine sports cars, notably the 911. Though the Panamera's shape and profile resemble the 911,[6] where the 911 has a tight, performance-focused interior, the Panamera features commodious dimensions with technological, luxury-oriented amenities.[7][8]

Production

Engines are first assembled in Stuttgart, and the car's body is built, painted, and assembled in Leipzig, Germany, alongside the Cayenne (until 2017) and Macan.[9] From 2009 to 2016, the bodies were built at the Volkswagen Group facility in Hannover.[10]

Production began in April 2009, one month after its debut in the Shanghai motor show in China.[11]

First generation (970 Chassis G1; 2009)

The V8-powered Panamera S, 4S, and Turbo models were the first versions that debuted in 2009. In addition to the 4.8L Twin Turbo 500 PS V8 powered models, Porsche launched two further models in 2010: the Panamera and Panamera 4 which are both powered by 3.6-litre V6 engines producing 300 PS.

Being derived from the V8 engine of the Panamera S and Panamera 4S, the V6 retains the V8's technologies like Direct Fuel Injection, infinitely variable intake camshaft adjustment with variable valve lift (VarioCam Plus), an on-demand oil pump, water cooling with thermal management, a variable intake manifold, as well as integrated dry sump lubrication with two-stage extraction of oil, and an Auto Start-Stop function (only with the PDK transmission).[17] Turbo version uses active aerodynamics with a multi-stage, adjustable rear spoiler.[18] Optional Sports Chrono Packages include a Sport Plus button, which has tighter damping and air springs, and lowers the car's body by 25 mm.[19]

In 2011, the Panamera S Hybrid,[20] Diesel,[21] Turbo S,[22] and GTS variants were added to the range. The GTS achieves a lateral acceleration of 0.96g.[23]

The Panamera, S, Hybrid and Diesel models are rear-wheel drive, while the Panamera 4, 4S, and GTS have the same four-wheel drive system as the Turbo and Turbo S, called Porsche Traction Management (PTM).

The Panamera featured Adaptive air suspension, the Porsche Dynamic Chassis Control (PDCC), active anti-roll bars[24] and the Porsche Active Suspension Management (PASM).

Engines

Transmissions

The newly introduced 7-speed PDK dual clutch transmission was standard on the Panamera 4, 4S and Turbo models.[25][26] The addition of the optional sport chrono package provided faster acceleration times. The Diesel and Hybrid models had a ZF 8-speed automatic transmission called the Tiptronic S which was shared with the Cayenne. In some markets between 2009 and 2013 Porsche offered a 6-speed manual transmission for the V6 N/A and V8 N/A, all with rear wheel drive. Global production with the 6-speed manual was only 50 with V6 and 96 with V8.

Panamera Turbo S

The engine of the Panamera Turbo S features larger turbochargers than the standard Panamera Turbo's 4.8-litre V8, as well as high-pressure fuel injection, and aluminium-alloy pistons. The piston rings are coated in a low-friction surface to help eke out even more performance. The Panamera Turbo S accelerates to 62 mph in 3.3 seconds with launch control engaged. Roll-on acceleration should be more impressive, changes to the PDK (Porsche Doppelkupplung) gearbox allow for faster gearshifts, and the alleged 27.7mpg fuel economy is no worse than the less powerful Panamera Turbo.[27][28]

  • Drag Coefficient: 0.30[28]
  • 0 - 60 mi/h: 3.3 seconds[28]
  • 0 - 100 mi/h: 7.2 seconds[28]
  • 1/4 mile: 11.5 seconds at 116 mi/h[28]
  • Braking 70 mi/h to 0 mi/h: 135 ft[28]

Panamera S Hybrid

In 2008, Porsche AG announced the development of a parallel hybrid system for the Panamera,[29] and in February 2011, Porsche unveiled the Panamera S Hybrid. Using the same drivetrain seen in the Cayenne S Hybrid—an Audi-sourced[30] supercharged 3.0-litre V6 engine producing 333 PS along with an electric motor rated at 47 PS, as well as the Cayenne's 8-speed Tiptronic S transmission—the 380 PS Panamera S Hybrid could accelerate from 0–62 mph in 6.0 seconds. The Panamera S Hybrid produced only 193 grams of carbon dioxide per kilometre, rendering it the most environment friendly car in the then entire Porsche model range,[31] while still maintaining a top speed of 270 km/h.

Deliveries began in the United States in 2011, and cumulative sales reached 684 units through March 2013.[32][33] The U.S. Environmental Protection Agency (EPA) rated the fuel economy for the 2013/2012 model year Panamera Hybrid at 22 mpgus for city driving, 30 mpgus for highway, and 25 mpgus combined.[34]

Panamera Diesel

The Panamera Diesel was launched in May 2011. The vehicle utilized the same Audi 3.0L V6 engine used in the Cayenne Diesel, which was itself a tuned carryover of an existing engine. The engine had a power output of 250 PS. The car was capable of accelerating from 0–62 mph in 6.8 seconds and had a top speed of 242 km/h. It was also the most economical Porsche in the then entire Porsche vehicle lineage, consuming just 6.3 litres per 100 kilometres (37 US MPG/45 UK MPG).[35]

Special editions

In October 2012, Porsche introduced the Panamera Platinum Edition. The exterior of the Panamera Platinum Edition was enveloped in one of five basic colours – black, white, basalt black, carbon grey metallic, and mahogany metallic.[36] It included more standard equipment, larger wheels, and an exclusive interior leather combination of luxor beige and black. It was offered with rear and all wheel drive layouts, and had a 0 to 60 mph acceleration time of under 5.8 seconds or faster on all variants. Exclusive equipment included the special interior combination, platinum rear overhang and front lower grille, platinum door sills, and platinum mirrors. The finalizing touch to this special edition included an exclusive set of 19-inch Panamera Turbo alloy wheels with the red, black, and gold Porsche crest.

In March 2015, Porsche announced that they were releasing a new special edition Panamera called the "Panamera Edition". The car is based on the base Panamera and includes high-gloss black trim strips outline the windows, 19-inch Panamera Turbo wheels with coloured centre caps, the sills were inscribed with the word "Edition," and body-coloured door handles were an additional add on when the customer chose the Porsche Entry & Drive option. The Panamera Edition cost US$80,000.[37]

2013 facelift (970.2)

Porsche announced its updated Panamera on 3 April 2013, with a scheduled formal launch at Auto Shanghai. The revised model can be identified by new front and rear bumpers. Technical changes included the addition of a new 3.0L twin-turbocharged Panamera S and a new E-Hybrid model. A long wheelbase version with an additional 150 mm was available for selected left-hand drive markets. The Turbo S version followed up in 2014. The long wheelbase versions were only available on 4S, Turbo, and Turbo S models.[38]

Engines

Panamera S E-Hybrid

As part of the 2013 Panamera facelift, Porsche announced the introduction of a plug-in hybrid model, the Panamera S E-Hybrid. The plug-in version was unveiled at the April 2013 Shanghai Auto Show.[40][41] The S E-Hybrid is powered by a 71 kW electric motor, with a total system power of 310 kW. Top speed amounted to 84 mph in all-electric mode, and acceleration from 0–62 mph took 5.8 seconds. The plug-in electric hybrid had a 9.4 kWh lithium-ion battery pack capable of delivering a range of more than 20 mi under the New European Driving Cycle (NEDC) standard. The battery could be fully charged in approximately 21/2 hours from a 240 V power source. The Panamera plug-in hybrid reduce fuel consumption to 3.1 L/100km, down from 7.11 L/100km for the current Panamera hybrid, which translates to emissions of 71 g/km, down from 167 g/km for the current hybrid.[40][41]

In November 2013, the UK Office for Low Emission Vehicles (OLEV) approved the eligibility of the Panamera S E-Hybrid for the Plug-in Car Grant which entitles customers to a maximum purchase subsidy of GB£5,000 (~ US$8,000). The plug-in hybrid was rated with a fuel economy of 91 mpgimp and CO2 emissions of 71 g/km.[42]

EPA fuel economy ratings

Markets and sales

The Panamera S E-Hybrid was released in the European market during the fourth quarter of 2013. Retail deliveries began in the U.S. in October 2013.[44] As of December 2013, a total of 90 units were delivered in France,[45] 86 units in the United States,[46] 59 units in the Netherlands,[47] 14 in Spain,[48] and about 12 in Germany.[49]

In the American market the 2014 model year price starts at US$99,000 before any applicable government incentives.[50] Since its introduction, 698 Panamera S E-Hybrids have been sold in the United States through August 2014.[51] Global sales between January and August 2014 totaled over 1,500 units, presenting 9% of all Panamera models sold worldwide and 1.3% of all Porsche vehicles sold during this period.[52]

EPA fuel economy ratings

Markets and sales

The Panamera S E-Hybrid was released in the European market during the fourth quarter of 2013. Retail deliveries began in the U.S. in October 2013.[44] As of December 2013, a total of 90 units were delivered in France,[45] 86 units in the United States,[46] 59 units in the Netherlands,[47] 14 in Spain,[48] and about 12 in Germany.[49]

In the American market the 2014 model year price starts at US$99,000 before any applicable government incentives.[50] Since its introduction, 698 Panamera S E-Hybrids have been sold in the United States through August 2014.[51] Global sales between January and August 2014 totaled over 1,500 units, presenting 9% of all Panamera models sold worldwide and 1.3% of all Porsche vehicles sold during this period.[52]

Engines

Panamera S E-Hybrid

As part of the 2013 Panamera facelift, Porsche announced the introduction of a plug-in hybrid model, the Panamera S E-Hybrid. The plug-in version was unveiled at the April 2013 Shanghai Auto Show.[40][41] The S E-Hybrid is powered by a 71 kW electric motor, with a total system power of 310 kW. Top speed amounted to 84 mph in all-electric mode, and acceleration from 0–62 mph took 5.8 seconds. The plug-in electric hybrid had a 9.4 kWh lithium-ion battery pack capable of delivering a range of more than 20 mi under the New European Driving Cycle (NEDC) standard. The battery could be fully charged in approximately 21/2 hours from a 240 V power source. The Panamera plug-in hybrid reduce fuel consumption to 3.1 L/100km, down from 7.11 L/100km for the current Panamera hybrid, which translates to emissions of 71 g/km, down from 167 g/km for the current hybrid.[40][41]

In November 2013, the UK Office for Low Emission Vehicles (OLEV) approved the eligibility of the Panamera S E-Hybrid for the Plug-in Car Grant which entitles customers to a maximum purchase subsidy of GB£5,000 (~ US$8,000). The plug-in hybrid was rated with a fuel economy of 91 mpgimp and CO2 emissions of 71 g/km.[42]

EPA fuel economy ratings

Markets and sales

The Panamera S E-Hybrid was released in the European market during the fourth quarter of 2013. Retail deliveries began in the U.S. in October 2013.[44] As of December 2013, a total of 90 units were delivered in France,[45] 86 units in the United States,[46] 59 units in the Netherlands,[47] 14 in Spain,[48] and about 12 in Germany.[49]

In the American market the 2014 model year price starts at US$99,000 before any applicable government incentives.[50] Since its introduction, 698 Panamera S E-Hybrids have been sold in the United States through August 2014.[51] Global sales between January and August 2014 totaled over 1,500 units, presenting 9% of all Panamera models sold worldwide and 1.3% of all Porsche vehicles sold during this period.[52]

EPA fuel economy ratings

Markets and sales

The Panamera S E-Hybrid was released in the European market during the fourth quarter of 2013. Retail deliveries began in the U.S. in October 2013.[44] As of December 2013, a total of 90 units were delivered in France,[45] 86 units in the United States,[46] 59 units in the Netherlands,[47] 14 in Spain,[48] and about 12 in Germany.[49]

In the American market the 2014 model year price starts at US$99,000 before any applicable government incentives.[50] Since its introduction, 698 Panamera S E-Hybrids have been sold in the United States through August 2014.[51] Global sales between January and August 2014 totaled over 1,500 units, presenting 9% of all Panamera models sold worldwide and 1.3% of all Porsche vehicles sold during this period.[52]

Second generation (971 Chassis G2; 2016)

The second generation Panamera was revealed on 28 June 2016 at a special event in Berlin, Germany. Codenamed 971,[53] it is 35 mm longer, 5 mm wider and 5 mm taller than the first generation Panamera, with a 30 mm longer wheelbase. The interior features a redesigned dashboard layout, with touch-sensitive surfaces replacing the previous generation's array of buttons. A centrally mounted tachometer also harks back to the 1955 Porsche 356 A.

The second generation includes two seven-inch displays in place of the dials, as well as a 12.3-inch touchscreen featuring online sat-nav, Apple CarPlay integration and an updated voice control system. Under the bonnet is a new engine range, with only the Panamera 4S, 4S Diesel and flagship Turbo[54] available from launch.[55]

In March 2017, Porsche unveiled the Panamera Turbo S E-Hybrid, a plug-in hybrid for the 2018 model year. The Turbo S E-Hybrid received the 4.0 L V8 engine from the Panamera Turbo, but is also be paired with an electric motor. Total system power is 680 PS, which makes it the third most powerful Porsche ever, after the 918 Spyder and 991 GT2 RS.[56]

In August 2017, Panamera 4S Diesel and Panamera Sport Turismo 4S Diesel were deleted from Porsche's German website and configurator. The automotive magazine Auto Motor und Sport discovered the higher than permittable amount, which is one-and-half times more than legal limit, during the exhaust testing.[57] The issue was with SCR catalysator and urea injection. In September 2018 Porsche announced that the company had decided to no longer offer diesel propulsion in future.[58]

In August 2020 (for the 2021 model year), the Panamera was facelifted.

Exterior design

The second-gen Panamera no longer has its predecessor's oft-criticized hatchback wagon styling, with the tail of the new vehicle developing a clear link to the Porsche 911 through the full width rear LED light bar, and the sharply creased tail and upper bumper.[59] This improvement in design has helped clarify the model's identity as a sports-oriented GT car.[59]

Sport Turismo

In Europe a 5-door, shooting-brake estate variant, called the Sport Turismo, was offered alongside the liftback/fastback saloon. It was also available in the United States.[60] The Panamera Sport Turismo debuted in March 2017 at the Geneva Motor Show, and was available with the same engine range as the 4-door car. In September 2017 Porsche announced the Panamera Turbo S E-Hybrid Sport Turismo, the 5-door estate version of the flagship Turbo S E-Hybrid, which had previously only been available as a 4-door configuration.[61] As of September 2017, the 680 PS Panamera Turbo S E-Hybrid Sport Turismo is currently the world's most powerful stock estate car, besting the 612 PS Mercedes-AMG E 63 S and the 605 PS Audi RS6 Performance.[62]

Sport Turismo

In Europe a 5-door, shooting-brake estate variant, called the Sport Turismo, was offered alongside the liftback/fastback saloon. It was also available in the United States.[60] The Panamera Sport Turismo debuted in March 2017 at the Geneva Motor Show, and was available with the same engine range as the 4-door car. In September 2017 Porsche announced the Panamera Turbo S E-Hybrid Sport Turismo, the 5-door estate version of the flagship Turbo S E-Hybrid, which had previously only been available as a 4-door configuration.[61] As of September 2017, the 680 PS Panamera Turbo S E-Hybrid Sport Turismo is currently the world's most powerful stock estate car, besting the 612 PS Mercedes-AMG E 63 S and the 605 PS Audi RS6 Performance.[62]

Engines

Performance

Third generation (976 Chassis G3; 2024)

The third generation of the Panamera was officially presented on 24 November 2023,[64][65] with Porsche providing details for the mid-range Panamera 4 and Turbo E-Hybrid models; details on the Turbo S E-Hybrid and GTS models are expected to be available later. Eventually, Porsche will offer four different E-Hybrid powertrain options.[66]

Exterior design

Compared to the second generation, the third generation has a small frontal air inlet above the license plate bracket; other styling changes were characterized as "incremental". The Sport Turismo shooting brake body has been dropped.[67]

Engines

E-Hybrid

For the plug-in Turbo E-Hybrid model, the 370 V traction battery has a storage capacity of 25.9 kW-hr (gross; 21.8 kW-hr net), giving the vehicle a maximum all-electric range of 90 km under the WLTP cycle.[67] The electric motor is integrated into the transmission.[66] It is equipped with an onboard charger that accepts AC power at a maximum rate of 11 kW; at that rate, it takes 138 minutes to recharge the battery fully.[66]

E-Hybrid

For the plug-in Turbo E-Hybrid model, the 370 V traction battery has a storage capacity of 25.9 kW-hr (gross; 21.8 kW-hr net), giving the vehicle a maximum all-electric range of 90 km under the WLTP cycle.[67] The electric motor is integrated into the transmission.[66] It is equipped with an onboard charger that accepts AC power at a maximum rate of 11 kW; at that rate, it takes 138 minutes to recharge the battery fully.[66]

Chassis and suspension

Base models are equipped with an air suspension that has two air chambers and twin-valve dampers, independently adjustable for rebound and compression. The E-Hybrid can be equipped with an active suspension as an option, called Porsche Active Ride, which uses a single air chamber and electrohydraulic actuators to control each wheel independently.[67] The active suspension is designed to stabilize the body under dynamic conditions, such as resisting lean in corners and weight transfer during acceleration and deceleration.[66] In addition, it lifts the car by 55 mm during entry and exit to ease access.[72]

Centerlock wheels and rear-wheel steering also are available as options.[73]

Reception

Despite the differences in dimensions and design, a reviewer noted that the Panamera's driving dynamics were close to that of the 911, and it "seems to occupy the no-man's-land between really good sports sedans and proper sports cars", and so far the Panamera has won some comparison tests against other four-door performance cars on the market such as the Maserati Quattroporte and Aston Martin Rapide.[74][75] Function was also praised, with the 15.7 cuft hatchback trunk, and the four-corner adaptive air suspension that retained superior handling while also providing a comfortable ride for public roads.

Unlike most V8-engined contemporaries, all models of the Panamera avoid the US Gas Guzzler Tax. The V6-powered Panamera was also praised, as its smaller engine still retained respectable acceleration,[76] and as it had improved handling over its V8 siblings, due to the engine being lighter by 100 lb which gave the car better weight distribution.[77]

However, CAR magazine of the UK described the S model as lacking sportiness, which they attributed to their test car's being "about as oriented to comfort as it's possible to get"[78] and called the Turbo model "a missed opportunity on behalf of Porsche" to be "the world's first lightweight four seater" as the top model weighs as much as an Audi S8.[79]

The 30 November 2008 edition of BBC's Top Gear featured a look at the Panamera in its news section, with the three presenters being very critical of the look. In the June 2009 edition, Richard Hammond and James May were seen driving the Panamera along the A30 in Devon, Great Britain. They were racing against a letter sent via Royal Mail between the Isles of Scilly and the Orkney Islands.

Sales

As of 2011, the largest national market was the United States with 6188 sold.[80] Sales by cities: Los Angeles (890), New York (760), Hong Kong (300), Dubai (285), Tokyo (223), Munich (206), Moscow (203), Shanghai (188), Hamburg (117) and Berlin (108).[81] Sales internationally by model variant: Panamera 4S (9394), Turbo (6171), S (4563) and V6 (2390—introduced weeks earlier).[80]

In 2012, U.S. sales of the Panamera totaled 7614 and Canadian sales of the Panamera totaled 422.[82] In 2017, most of the Panameras sold in Northern Europe were hybrids.[83]

Publicity

On 20 April 2007, a spy video of the Porsche Panamera became available on the Internet.[87]

In September 2008, Porsche released the first teaser image for the Panamera.[88] In early October 2008, an undisguised Panamera was captured on film in Busan, South Korea.[89]

On 28 November 2008, Porsche sent a mailer containing two photos of the Panamera which were labeled as "the first official images of the Porsche Panamera" with an invitation to have online access to Porsche USA's website.[90]

On 19 April 2009, Porsche finally unveiled the Porsche Panamera sedan to the public at the 2009 Shanghai Auto Show.[91] One of the highlights of the Panamera's debut was fitting the car in the freight elevator of the Shanghai World Financial Center and sending it to the skyscraper's 94th floor.[92]

An estate version concept of the Panamera was introduced at the 2012 Paris Motor Show called Sport Turismo.[93] Powered by an advancement of Porsche's current hybrid system utilized in the Panamera S Hybrid, the Sport Turismo concept's new "e-Hybrid" system uses the 333-horsepower, supercharged 3.0-litre V6 and a 95-horsepower electric motor for 416 combined horses and a 30-kilometer electric range. As opposed to the current production system, this e-Hybrid setup prioritizes all-electric motivation unless the driver instructs the car otherwise. The Sport Turismo is technically a plug-in hybrid since the lithium-ion battery pack can be fully charged in as little as 2.5 hours when plugged into a wall outlet. Porsche declares that the combined powertrain is proficient for 0–62 mph acceleration in less than six seconds, and that the Sport Turismo can exceed 80 mph while running purely on electric power.[94]

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