Popov is a brand of vodka formerly produced by Diageo plc's North American subsidiary.[1] It commands a significant marketshare among vodkas in the United States[2] and competes in the low price market.[3] In November 2018, Diageo sold Popov vodka and various other brands to the Sazerac Company for $550 million.[4]
References
- 2004 State of the industry retrieved 2007-05-25^
- Vodka: domestic trends and campaigns retrieved 2007-05-25^
- How to Assess Your Company's Strengths and Weaknesses retrieved 2007-05-25^