Pop Secret is an American brand of popcorn owned by Our Home. Our Home acquired the brand from the Campbell Soup Company in 2024.
Pop Secret popcorns were introduced by General Mills in 1985.
Overview
The brand was first introduced in November 1985 with two varieties, butter and natural,[2] as "Betty Crocker's Pop Secret", under the established Betty Crocker branding owned by General Mills.[3] Early and established brands of microwave popcorn were sold in the freezer section until Orville Redenbacher released a shelf-stable product in 1983, which cost more than double a larger bag of regular freezer popcorn. Consumers desiring microwave popcorn had to look both in the freezer and snack sections for competing products. General Mills was already selling a frozen version it had developed under the Pillsbury brand, which was associated with refrigerated foods such as canned biscuits rather than shelf-stable foods. Backed by a $15 million advertising campaign, Pop Secret took the market lead by 1987 by claiming it was the first brand suitable for all microwave ovens regardless of wattage.