The rapid boom years
By the end of the 1970s the fashion house was struggling. Early in 1980 Restro Investments, a company Nadir controlled, bought 58% of the company for £270,000.[4]
Asil Nadir took over as Chief Executive on 7 July 1980. On 8 July 1980, Polly Peck launched a rights issue to raise £1.5 million of new capital for investments abroad.[4]
In 1982 Nadir began the early ventures. These included Uni-Pac Packaging Industries Ltd, Voyager Kibris Ltd, and Sunzest Trading Ltd, three companies incorporated in the Turkish Republic of Northern Cyprus.
Uni-Pac was a corrugated box manufacturer and packaging company formed to take advantage of surplus citrus fruit being grown in Cyprus, which was forecast to produce a minimum of £2.1 million profit. Voyager Kibris Ltd was used to purchase the Sheraton Voyager Hotel in Turkey and to build resort hotels in Northern Cyprus.
In September 1982 Nadir acquired a major stake of 57% in a textile trader, Cornell, whose shares were considered penny shares.[4] Cornell rose from 26p to over 100p as soon as Nadir's interest was confirmed. Nadir had Cornell sell a rights issue, raising £2.76 million. This capital, plus a further £6 million from Polly Peck, was used to set up the 'Niksar' mineral water bottling plant in Turkey.[4] Niksar subsequently sold an estimated 100 million bottles of water to the Middle East.
In 1983, Nadir also began expanding PPI's textile business by purchasing a 76 percent stake in Santana Inc. in the United States, and a majority stake in InterCity PLC in the UK. Nadir then extended PPI's textile operations into the Far East, acquiring a majority stake in Impact Textile Group in 1986, and by increasing PPI's existing stake in Shuihing Ltd. to 90 percent. In 1987 PPI acquired a majority interest in Palmon (UAE) Ltd., a manufacturer of casual shirts.
In April 1984, PPI also diversified into the electronics business by acquiring 82 percent ownership of Vestel Electronics, one of the largest publicly traded companies in Turkey.[4] Vestel manufactured colour televisions, Betamax video recorders, air conditioning units, audio equipment, microwave ovens and washing machines. PPI's success in the electronics business was substantially enhanced in early 1986 when Akai of Japan decided to join Ferguson, Salora, and GoldStar as licensors to Vestel. Subsequently, PPI also acquired housewares manufacturer Russell Hobbs.
By 1989 Polly Peck had become an international player by acquiring a 51% majority stake in Sansui (a Japanese electronics company on hard times).[5] This was one of the first foreign acquisitions of a major Japanese company listed on the Tokyo Stock Exchange. Also in 1989, Polly Peck bought the former Del Monte fresh fruit division for $875 million from RJR Nabisco, which had previously acquired it.[4][6][7] Polly Peck then gained the ultimate accolade of being admitted to the FTSE 100 Share Index in 1989.[4]
In less than ten years, under this growth-by-acquisition strategy, PPI's market capitalization went from only £300,000 to £1.7 billion at its peak.[8] It became a holding company for a worldwide group of over 200 direct and indirect subsidiary companies.
With pre-tax profits of £161.4 million, net assets of £845 million and 17,227 employees, the Polly Peck group was one of Britain's top one hundred quoted companies. Polly Peck and its subsidiaries were the largest employer in northern Cyprus (after the state) with 7,500 employees there.