Playtronic Industrial Ltda. is a Brazilian video game company. Its original iteration was also a toy manufacturer and was based in Manaus, Brazil, and was a joint venture between companies Gradiente Industrial S.A. (consumer electronics company) and Manufatura de Brinquedos Estrela S.A. (toy manufacturer).[1] The company was founded on March 15, 1993, by the CEOs Eugênio Staub, from Estrela, and Mario Adler, from Gradiente. The initial business was assembling Nintendo products outside Japan for the Brazilian market, competing directly with Tec Toy, the Sega representative in the country.[2] Since 2016, Playtronic has been developing games for Android[3] and Xbox.[4]