1970s and 80s
By the late 1960s, the Swedish rock scene was almost completely gone, being instead replaced by progg groups or dansbands.[17][18][19] Jakobsson decided to focus primarily on the dansband scene instead, finding it more commercially viable. Thor-Erics were still commercially successful on Svensktoppen throughout 1968–70 with songs such as "Vit som en orkidé" which reached number two on both Kvällstoppen and Svensktoppen in August 1970.[5][20] Flamingokvintetten, who had two songs on Svensktoppen in 1968,[21] one of which reached both Tio i Topp and Kvällstoppen,[4][5] decided to leave the label in 1970 after forming their own record label Flam Records.[22] Up until this point they had released four studio albums, all of which were produced by Jakobsson.[15] Due to this, Platina released several unauthorized compilation albums of Flamingokvintetten's material throughout the 1970s, starting with 1971's Flamingos Bästa and ending with 1979's 20 Hits Med Flamingo.
By 1971 the label had signed several more dansband, including Tonix,[23] Bert Bennys[24] and Matz Bladhs.[25] These all released records on the label to various degrees of commercial success. However, also in 1971, Thorleifs was signed to Platina due to the connection of manager Roddy Olofsson who was acquainted with Agnetha Fältskog.[26] These were arguably the most commercially successful of all Platina artists, debuting on Svensktoppen with "I Mexicos land" which reached number nine.[27] With the money earned by these releases, Jakobsson purchased a studio for the label, which he simply called Platina Studio which from 1972 onwards would be used for most of the label's releases. Thorleifs released their debut album Kommer hem till dig in 1973,[28] which although failed to chart was a strong seller on the Swedish market.[29]
The label's arguably best selling albums were both by Thorleifs at the height of the dansband movement in Sweden.[19] The first one was En dag i juni which was released in 1974.[30][31] It was the first album by them to sell gold,[32] selling an approximated 300,000 copies in Sweden[31] and reached number two on Kvällstoppen that year.[5] The second successful release was Gråt inga tårar, which was released the following year. This album also sold gold,[32] and reached number one on VG-lista during that summer.[33]
By 1980, the label had ceased operation and reformed into a small pay to play label instead when operations once again started in 1984. The targeted format was 7-inch singles by smaller groups. In fact, during the label's last nine years in existence only three albums were released, these being Thorleifs 20 Godingar, Gunnar Karlsson's Våra Sköna Dansband 1 (Compilation) along with Tages Tages 1964–1968! The first release using this business model was Akut's "Vill ha dig" in 1984.[35] Most of the artists releasing records on the label during this time had one thing in common was that most of them were local, obscure band who primarily played either punk rock, new wave or synth-pop. However, as many of these bands were obscure no commercial success could be garnered, and as such Platina became financially struck and Jakobsson finally decided to shut it down in 1989. The final release on the label was "Heroes" by 3 Miles From Here in that year.[36]
