Pizza rolls are a frozen food product consisting of bite-sized breaded pizza pockets with an interior of tomato sauce, cheese or cheese analogue,[1] and various pizza toppings. They are sold in a variety of flavors including cheese,[2] pepperoni, sausage, supreme, multiple imitation[3] cheeses, and mixed meats.[4] Other flavors include hamburger, cheeseburger, ham and cheese, and combination (pepperoni and sausage). Pizza snack rolls are designed to be quickly cooked in the oven or microwave. The name "pizza rolls" is a trademark of General Mills, current owner of the original product,[5] currently sold under the Totino's brand.[6]
Similar products are made by other brands and private labels. Since the original name is trademark protected, different names are used[7] such as pizza bites, pizza snacks, or pizza poppers.
History
Pizza rolls were created in the mid-1960s in Duluth, Minnesota, United States, by product developer and cook Beatrice Ojakangas.[8][9][10][11] She worked for food industry entrepreneur Jeno Paulucci, who specialized in canned and frozen Chinese food under the Chun King brand and was looking for new uses for his egg roll wrapping machine.[12][8] According to Ojakangas, she started with over 50 filling ideas, including a number of sandwich flavors such as peanut butter and jelly. Several of her pizza-flavored concepts performed well on taste tests.[8] Paulucci stated, "pizza rolls are nothing but egg rolls with pizza crust and filling."[8] For the commercial production, Paulucci adopted a co-extrusion process using a Demaco extruder. Jeno's, Paulucci's frozen pizza brand, began using the Pizza Rolls trademark in 1967.[13]
In 1985, Paulucci sold Jeno's to Pillsbury, which owned Totino's pizza.[14] Jeno's Pizza Rolls were rebranded as Totino's Pizza Rolls in 1993.[15] Pillsbury was sold to General Mills in 2001. After a series of commercial spoofs on Saturday Night Live, Totino's pizza rolls saw a boost in popularity and sales in 2016.[16]
See also
- Calzone
- List of stuffed dishes
- Pizza bagel
- Pocket sandwich
- Samosa
- Stromboli
External links
References
- Totino's™ Pepperoni Pizza Rolls™ Totinos US, retrieved 2024-01-31^
- Totino's™ Cheese Pizza Rolls™ Totinos US, retrieved 2024-01-31^
- Totino's™ Triple Cheese Pizza Rolls™ Totinos US, retrieved 2024-01-31^
- Totino's Products Totino's, retrieved 16 February 2018^
- Pizza Rolls, Justicia, accessed May 1, 2021^
- Louis Johnston. How Totino’s secured Minnesota’s slice of the frozen pizza market April 29, 2021, retrieved 31 January 2025^
- B Daniel. Are Pizza Rolls Vegan? Can Vegans Eat Pizza Rolls? Can Vegans Eat, 18 Feb 2022, retrieved 19 February 2022^
- Louis D. Johnston, Susan E. Riley. How (American) Chinese cuisine gave birth to the Minnesota-invented pizza roll MinnPost, May 19, 2021, retrieved March 1, 2024^
- Lee Svitak Dean. Adventure of a lifetime Star Tribune, October 9, 2016, retrieved March 1, 2024^
- Ann Possis. Beatrice Ojakangas on her big Finnish family, pizza rolls WTIP, December 5, 2016, retrieved March 1, 2024^
- Northlandia: Area inventions include a cow on skates, nipple enhancers and Paulucci's golf glove Duluth News Tribune, October 7, 2023, retrieved March 1, 2024^
- Jeno Paulucci, food visionary behind the pizza roll, dies at 93 Washington Post, November 30, 2011, retrieved 2016-12-19^
- https://books.google.com/books?id=My86w9G5qk4C&dq=%22pizza+rolls+trademark+in+1967%22&pg=PT6 July 22, 1985^
- Neal St. Anthony. Doughboy is king of the freezer Star Tribune, March 10, 1986, retrieved January 26, 2021^
- Our History Totino's, retrieved 16 February 2018^
- Kristen Leigh Painter. General Mills has surprise growth star: Totino's frozen pizzas and rolls Minneapolis Star Tribune, November 12, 2016, retrieved April 23, 2019^