Pinkfong (RR: pingkeupong) is an English-language South Korean children's educational brand of The Pinkfong Company (previously known as Smart Study and Smart Books Media), a South Korean educational entertainment company. Pinkfong content consists mainly of children's songs, the most famous of which is a version of "Baby Shark". The dance video associated with that song eventually became the most-viewed YouTube video with over 16 billion views as of June 2025. Their channel consists of songs, stories, and dances that are represented by a pink fox named Pinkfong.
The company has more than 4,000 kids' songs, stories, video games and merchandise.[1][2][3]