Pimkie is a French fast fashion label and chain store for young women. Its headquarters is in Villeneuve-d'Ascq, France.[1][2] They have offices in Germany and Spain. The first shop was opened in 1971 in Lille.[3]
After a long expansion period, Pimkie reached its peak presence in 2018 with 716 stores in 30 countries, but the company began to face difficulties in the late 2010s.[4] In 2022, a majority share of the company was sold to Lee Cooper.[5]
Pimkie has a large social media following, with 1.3m followers on Instagram