Pie Face is an Australian food chain which predominantly sells pies, sausage rolls and coffee. It was founded in 2003 in Sydney, Australia, by Wayne Homschek. Following a period of rapid growth in Australia and overseas, the company entered administration in 2014 and the majority of the chain's stores closed. In April 2017, it was acquired by United Petroleum. Between 2018 and 2020, Pie Face opened over 200 locations across Australia. As of December 2020, Pie Face operated 240 locations.
History
Pie Face was established in 2003, and rapidly expanded. After opening a number of stores in Australia, it established stores in New York City during 2012 and New Zealand in late 2013.[1] At its peak the chain had 80 stores in Australia and the United States, and planned to open a further 100 worldwide.[2][3] Pie Face received $A35 million in funding, including from a number of high-profile investors who hoped that it would be eventually listed on the stock market.[3]