Picsart

Design templates

The platform includes a library of more than 50,000 editable templates for social media posts, marketing materials and other graphic formats.[2][3] Templates can be customised with user-provided images, text, fonts and brand elements, and exported in multiple aspect ratios.

Generative AI and automation

Picsart offers integrated generative tools such as an AI image generator and AI text tools, introduced in 2022.[1] In 2024, it announced a partnership with Getty Images to build a custom text-to-image model designed for commercial use within Picsart products.[4] The service also includes AI-assisted functions such as background and object removal and image enhancement on both web and mobile clients.[2]

Photo and video editing

The photo editor supports layer-based editing with effects, filters, drawing tools and collage layouts.[8] Video tools in the apps provide basic trimming, overlays, text and effects intended for social media clips.[9][10]

Enterprise and developer offerings

In addition to its consumer apps, Picsart offers APIs and software development kits under the "Picsart for Developers" and enterprise programmes. These include a Remove Background API and related image-editing endpoints,[11][12] as well as an embeddable editor SDK for e-commerce, marketing and web-to-print platforms.[13][14] The company also markets an AI-assisted ad creation tool, Adpilot, aimed at small businesses and marketers for generating social media ad creatives.[15][16]

2011–2014

Picsart was founded in November 2011 by Armenian entrepreneur Hovhannes Avoyan with engineers Artavazd Mehrabyan and Mikayel Vardanyan; the first app launched on Android later that year.[25] The company released an iOS version for iPhone in January 2013 and expanded to iPad in mid-2013.[26] In 2014 Picsart added support for Windows platforms, including Windows Phone and Windows 8.1 PCs and tablets.[27][28]

2015–2017

Picsart raised financing to expand the platform, including a US$10 million round led by Sequoia Capital (February 2015) and a US$15 million round led by Insight Venture Partners (June 2015).[29][30] In April 2016, the company secured an additional US$20 million to grow its user base in Asia.[31]

Picsart introduced community and collaboration tools during this period, including “Remix Chat” for collaborative editing (2017) and custom sticker creation features.[32][33] User growth milestones reported in the press included 100 million monthly active users by October 2017.[34]

2018–2020

By March 2019 Picsart reported reaching 130 million monthly active users, with strong adoption in Asia.[35] In late 2019 and January 2020, Picsart and the American University of Armenia (AUA) announced a joint artificial intelligence lab in Yerevan to conduct research in machine learning and computer vision.[36][37]

2021–2022

On August 26, 2021, Picsart raised US$130 million in a Series C led by SoftBank Vision Fund 2, valuing the company at over US$1 billion.[38][39] In February 2022 the company moved its corporate headquarters to Miami Beach as part of a global expansion.[40]

Picsart launched an API/SDK programme ("Picsart for Developers") in February 2022 to let partners embed editing capabilities,[41] and introduced AI-powered enhancement features in mid-2022.[42] Later that year, the company added a text-to-image generator and AI writing tools to its consumer apps.[43][44]

2023–present

In December 2022 Picsart launched “AI Avatars”, followed by a standalone app, SketchAI, in January 2023 for turning sketches into digital art with generative models.[45][46] In May 2023 the company introduced Spaces, topic-based in-app communities for collaboration and discovery.[47] In 2024, Picsart and Getty Images announced a partnership to build a custom generative AI model trained on licensed content for commercial use within Picsart tools.[48]