Philips Avent, stylized as Philips AVENT, is a child care brand which manufactures baby bottles, breast pumps, and other baby feeding and health accessories. It is based in Amsterdam, Netherlands.
History
In 1982, Edward Atkin, a young British man, at the birth of his first child, wanted to improve the traditional baby bottles which had several defects when used: the teats were hard and narrow and the container unstable and difficult to fill. He wants to rethink the bottle created years earlier by his father, David Atkin. It creates a wide neck for easy filling and cleaning and adds a soft, flared silicone teat that is tasteless and odorless. This pacifier, presented as equipped with an advanced anti-colic system, marks the beginning of the Avent brand in breastfeeding and bottle feeding.[1]
The name AVENT came from the sub-brand Avent Naturally which was launched by a Company called Cannon Rubber (est.1936).[2] The brand was created in 1984 to launch a new type of baby bottle that was short with a wide neck. Avent was the first baby feeding company to produce teats from odourless and tasteless silicone as well as other patented innovations such as a steam and microwave steriliser and piston-free breast pump.
In 2005, Charterhouse Venture Capital acquired the company, then known as Cannon Avent.