Hermann Pfanner Getränke GmbH is an Austrian beverage producer. It claims to have produced over 420 million liters in 2010, with more than 80% of the total volume exported to more than 80 countries. Headquartered in Lauterach in Vorarlberg, its main markets are Germany, Italy, Austria, Romania and the Czech Republic.
According to company-related reports, Pfanner is the leader in the German ice tea market with a share of 19.8 percent.[1] It's also one of the largest fruit processors and juice producers in Europe.[2]
History
The company was founded in 1856.[2] In 1856 Max Hermann Pfanner bought the "Gasthof Hirschen" restaurant in Lauterach and founded a small in-house brewery. In 1919 his grandson Hermann Pfanner took over and expanded the business by selling various agricultural products, wines and spirits.
By 1933 fruit juice was produced for the first time. After Hermann Pfanner died, his wife Ferdinanda and their children continued the business. Due to thoughtful business practices and technical innovations, they could pass on the company to the next generation (Hedwig, Hans, Erwin and Egon Pfanner).