Peters Ice Cream is an Australian ice cream brand, now a subsidiary of European food firm Froneri. It was originally developed in Sydney by American businessman Fred Peters in 1907, using his mother's recipe.
History
Peters was established by Fred Peters in 1907 in Paddington, New South Wales as the Peters' American Delicacy Company. Business flourished and in 1923 a new manufacturing plant was built in Redfern. In 1927, Peters then established an associated sister company Peters' Arctic Delicacy Co. Ltd in Brisbane, with a branch located in Newcastle. In 1929, Peters further expanded when associated companies were established in Victoria, Western Australia and Townsville, with a new manufacturing plant in Rockhampton.
Peters was largely responsible for introducing to Australia the small refrigerated cabinet, which he hired out to retailers. The red and cream corporate identity was adopted in New South Wales and Queensland, whilst green and cream were used in Victoria and Western Australia.[1]