Perodua

Perusahaan Otomobil Kedua Sendirian Berhad[1] (lit. 'Second Automobile Company Private Limited'), usually abbreviated to Perodua, is Malaysia's largest car manufacturer, followed by Proton Holdings.

Background and history

Perodua was established in 1993 and launched its first 5-door hatchback, the Perodua Kancil, in August 1994.[2] Initially, the company mainly produced minicars and superminis and did not have models in the same market segments as Proton. Its targeted market segments later began to overlap with Proton's—especially in the super-compact segment, where the Perodua Myvi has competed with the likes of the Proton Savvy and the Proton Iriz.

Perodua does not design or engineer its main components, such as engines and transmissions, in-house; its cars have historically used Daihatsu component designs. Daihatsu held a 20% stake in Perodua at the company's launch, increasing it to 25% in 2001 and then to 35%.[2] In 2004, Perodua began assembling the Toyota Avanza at its plant in Rawang, for sale in Malaysia.

The company's shareholders include UMW Holdings (38%), Daihatsu Motor Co. (20%), Daihatsu (Malaysia) (5%), MBM Resources (20%), PNB Equity Resource Corporation (10%), Mitsui & Co. (4.2%), and Mitsui & Co. (Asia Pacific) (2.8%).[3][4]

Sales

Domestic

Perodua sold more than 207,100 vehicles in 2016, which was its highest yearly sales record to date, and achieved a highest-ever domestic market share of 35.7%.[5] This has climbed since, and in 2024, the company sold 358,000 cars in the ASEAN markets combined, surpassing Honda's sales figures to become the second largest car manufacturer in the region.[6]

International

In the United Kingdom, Perodua's cars were sold by some Proton dealers, who wished to attract customers seeking a smaller and cheaper alternative to the Proton range. Sales numbers in the UK were small, however, and in 2008, Perodua sold only 624 cars (down from 914 in 2002). Sales were up slightly in 2009 (to 650) and then to 761 in 2010,[7] mainly due to the new Perodua Myvi selling comparatively well.[8] The company has withdrawn from the British, Nepalese, and Maltese markets but still provides spare parts to existing customers there.[9]

As of 2025, Perodua cars are exported to Singapore, Brunei, Mauritius, Fiji, Sri Lanka, and Seychelles.[9] Since 2007, the company also exports the Myvi to Indonesia as the Daihatsu Sirion; this made up 55 percent of Perodua's exports in 2020.[10]

In 2021, the company began exploring the idea of exporting used Perodua cars overseas.[11] As of 2024, the company was exporting used cars to a few countries, including Fiji.[12] At the same time, exports of used cars to Sri Lanka were halted.[12]

Models

Slogans

Corporate

Anniversary

• "Kehebatan Yang Pasti" ("assured excellence") (1997–2008)
• "Happy Motoring" (2000–2008)
• "Building Cars, People First" (2008–present)
• "Kepuasan Pelanggan Sepenuhnya" ("complete customer satisfaction") (2021–present)

• 10 Years of Excellence (Perodua's 10th-anniversary slogan, 2003)
• 20 Years of Driving Value and Beyond (Perodua's 20th-anniversary slogan, 2013)

Brand identity

Awards and accolades

• People's Choice, Automotive Category (Bronze) – Putra Brands Awards 2010[13]
• People's Choice, Automotive Category (Silver) – Putra Brands Awards 2012, 2015 & 2016[13]
• Most Favorite Brand Automotive Sedan/Compact Cars – The BrandLaureate Bestbrands Award 2016—2017[14]
• People's Choice, Automotive Category (Gold) – Putra Brands Awards 2017 & 2018[13]

External links