Pepsi Wild Cherry[1] is a cherry-flavored cola first introduced in 1988 by PepsiCo. Two sugar-free versions are also available, with zero calories, named Diet Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry (based on Diet Pepsi and Pepsi Zero Sugar respectively).[2] A number of variants have also been released. Other than the drink, PepsiCo also market the flavor as a lip balm.[3]
History
In response to the successful launch of Cherry Coke in 1985, Pepsi extensively test-marketed a formulation simply called "Cherry Pepsi" in Canada from 1985[4] to 1987.[5]