Pepsi Wild Cherry

Pepsi Wild Cherry[1] is a cherry-flavored cola first introduced in 1988 by PepsiCo. Two sugar-free versions are also available, with zero calories, named Diet Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry (based on Diet Pepsi and Pepsi Zero Sugar respectively).[2] A number of variants have also been released. Other than the drink, PepsiCo also market the flavor as a lip balm.[3]

History

In response to the successful launch of Cherry Coke in 1985, Pepsi extensively test-marketed a formulation simply called "Cherry Pepsi" in Canada from 1985[4] to 1987.[5] In the United States, Cherry Cola Slice was introduced as part of the line in 1986[6] and was offered until the launch of Pepsi Wild Cherry. Pepsi's product and Coca-Cola's have been competitors since the 1980s.[7]

Availability

Pepsi Wild Cherry is currently sold in the United States and Canada as a regular, permanent product,[8] available in cans and bottles. Pepsi officially relaunched it in Canada on March 25, 2017, after five years of limited time availability.[9] Its French name is Cerise En Folie.

The drink has also been sold in other countries around the world. In some countries a similar cherry-flavored cola under the Pepsi Max formula has been sold instead, such as in Germany.[10]

Derivative flavors

In 2010, PepsiCo released Pepsi Wild Cherry Vanilla in the United States, a limited edition flavor combining wild cherry with vanilla. It was brought back again in limited form in 2016.[11]

In January 2025, Pepsi released a new variant of Wild Cherry flavor as part of the permanent lineup: Wild Cherry & Cream available in original and zero sugar forms.[12]

References

  1. PEPSI WILD CHERRY - Trademark Details Justia Trademarks, retrieved February 24, 2026^
  2. PepsiCo. PEPSI® Wild Cherry Asks Consumers to Celebrate Their 'Wild' Side with the Launch of New "Get Wild" Campaign www.prnewswire.com, retrieved 2025-09-10^
  3. FDA Advisory No.2024-0405 2024-02-26, retrieved 2025-09-10^
  4. Pumping Pepsi: Low-Key President Leads Winning Attack on Coke Seattle Times, 24 November 1985, retrieved 8 January 2023^
  5. Jennifer Lowe. Soft-Drink Companies Are Doing the Hard Sell - Cherry Flavor Enters Into the Cola Fray Daily News of Los Angeles, 28 April 1987, retrieved 8 January 2023^
  6. Slice: Case Study of a Setback (Published 1988) The New York Times, 1988-07-15, retrieved 2025-09-10^
  7. Hypercompetition Free Press (Simon & Schuster), 1994^
  8. Pepsi Wild Cherry Lip Balm. Amazon, ADK Sourcing, retrieved January 24, 2015^
  9. Get wild about cherry Facebook, Pepsi Canada, March 25, 2017, retrieved 2025-09-10^
  10. Redaktion. Neu im Handel: Pepsi MAX Cherry & 7Up Mojito about-drinks.com, 2015-07-01, retrieved 2025-09-10^
  11. Pepsi Celebrates Wild Cherry and Vanilla in New Campaign 2020-03-16, retrieved 2025-09-10^
  12. https://www.allrecipes.com/pepsi-new-wild-cherry-and-cream-flavor-launch-2025-8771248^