Pental Limited is an Australian manufacturer of household chemicals and cleaning products, and a publicly listed company on the Australian Stock Exchange.[1]
Formerly known as Symex,[2] it manufactures, imports, distributes and exports many brands including:[3]
Pental acquired the Bondi Beach soap brand in 2021.[4]
On September 13, 2023, Pental's core brands, except for Duracell and Bondi Beach soap, were bought by Dulux-Selleys Group.[5]
In 2025, Pental was acquired by Dulux-Selleys Group.[6]
- AIM Toothpaste
- Country Life Soap
- Hillmark
- Huggie Fabric Softener
- Janola
- Jiffy Firelighters
- Little Lucifer Firelighters
- Lux Pure Soap Flakes
- Martha Gardener Country Homestead Wool Mix
- Softly laundry care
- Sunlight bar soap and dishwashing liquid
- Velvet soap bar soap and dishwashing liquid
- White King household bleach
- Procell ANZ
- Bondi Beach Soap
- Duracell
See also
- Manufacturing in Australia
External links
- http://www.ethical.org.au/company/?company=3166
- http://www.investsmart.com.au/shares/asx/SYMEX-HOLDINGS-LIMITED-SYM.asp
References
- Pental shares surge after signing deal to sell consumer products division to Selleys 14 September 2023^
- Carrie LaFrenz. Symex turns a new leaf as Pental Financial Review, 2013-01-07, retrieved 2023-01-06^
- Pental Brands - White King, Sunlight, Country Life, Velvet, Huggie, Jiffy and more^
- Adams Geoff. Pental goes natural premium! - The Shepparton Adviser 2026-01-21, retrieved 2026-01-27^
- Pental Corporation. ASX Announcement 2023-09-13, retrieved 2026-01-27^
- Exciting announcement equals new era for Pental - the Shepparton Adviser^