Expansion (1996–2021)
Penn National expanded beyond its first racetrack with the acquisitions of Pocono Downs in 1996, Charles Town Races in 1997, and, in 1999, a half interest in Freehold Raceway and the operations of Garden State Park.[27] Penn National also won approval to begin offering slot machines at Charles Town in 1997.[28]
The company acquired its first standalone casino properties in 2000, buying Casino Magic Bay St. Louis, Cactus Petes Jackpot NV and Boomtown Biloxi from Pinnacle Entertainment for $201 million.[29] This was followed in 2001 by the acquisition of Carnival Resorts & Casinos, including ownership of Casino Rouge in Baton Rouge, Louisiana and the management contract for Casino Rama in Ontario.[30][31] Next, in 2002, it bought the Bullwhackers Casino in Black Hawk, Colorado from the Hilton Group for $6.5 million.[32]
In 2003, Penn National bought Hollywood Casino Corp. for $328 million plus $360 million in assumed debt, gaining three casinos in Aurora, Illinois; Tunica, Mississippi; and Shreveport, Louisiana.[33] The acquisition, which doubled Penn National's revenues, was part of a continuing strategy to shift away from the horse racing business and into the casino business.[34] The company planned to rebrand its other properties under the Hollywood Casino name.[34]
In 2005, Penn National acquired Argosy Gaming Company for $1.4 billion plus $791 million in assumed debt, adding five casinos and one horse track to its portfolio (not including the Argosy Baton Rouge, which was quickly sold to satisfy antitrust concerns).[35][36] The purchase again doubled Penn National's size, making it, at the time, the third largest publicly held gaming company in the country (behind MGM Mirage and Harrah's Entertainment).[37]
In November 2006, a deal for Penn National Gaming to acquire Harrah's Entertainment fell through.[38]
In 2007, Penn National acquired the Zia Park racino in Hobbs, New Mexico for $200 million.[39]
An attempt in 2007 to take the company private with a $6.1 billion buyout fell through for prospective buyers Fortress Investment Group and Centerbridge Partners.[40]
In 2011, Penn National acquires the M Resort, its first property in Nevada.
In November 2012, the company announced a plan to spin off a new real estate investment trust (REIT) with ownership of most of its properties, in an effort to reduce taxes and cost of capital, and overcome license ownership restrictions.[41][42] The REIT owned the land and buildings for 21 of Penn National's 29 casinos and racetracks; Penn National continued to operate all but two of the properties under a lease agreement.[43] The spin-off was completed on November 1, 2013, creating Gaming and Leisure Properties, Inc. (GLPI).[44] As of June 2022, the GLPI trust owned over 50 casino properties, which it leased to companies including Caesars Entertainment, Boyd Gaming Corp., Casino Queen, and Cordish Cos.[44]
In July 2013, Penn National sold the Bullwhackers Casino to a local investor group.[45][46]
In April 2015, the company agreed to purchase the Tropicana Las Vegas for $360 million.[47]
In August 2016, the company agreed to purchase Rocket Games for $60 million.[48]
In May 2017, Penn National acquired the operating assets of Bally's Casino Tunica and Resorts Casino Tunica for a total of $44 million, and leased the two casinos from GLPI, which had simultaneously purchased the real estate assets.[49][50][51]
In October 2018, the company acquired Pinnacle Entertainment for $2.8 billion in cash and stock.[52][53] To ensure regulatory approval for the deal, Pinnacle sold four of its properties to Boyd Gaming prior to the merger.[52][54] The result was the addition of twelve new properties to Penn National's holdings, all of them leased from GLPI. In connection with the sale, Penn National sold the real estate of Plainridge Park Casino to GLPI for $250 million.[55]
In 2019, Penn National made two purchases in conjunction with Vici Properties. Penn National bought the operating businesses of the Margaritaville Resort Casino in Louisiana and Greektown Casino–Hotel in Detroit for $115 million and $300 million, respectively, while Vici bought both properties' real estate assets and leased them to Penn.[56][57] In July 2019, Penn reached market access agreements with multiple gaming companies, including DraftKings, PointsBet, theScore, and The Stars Group, which would allow the companies to sub-license "skins" allotted to land-based casinos owned by Penn for offering iGaming and sports betting in their respective states.[58]
On January 29, 2020, Penn purchased a 36% stake in Barstool Sports for $163 million.[59]
During the COVID-19 pandemic, Penn faced the prospect of financial issues brought on by resort closures. As a result, Penn sold the land occupied by the Tropicana Las Vegas to GLPI.[60] Penn sold the land for $337.5 million in rent credits, and the sale was finalized in April 2020. Penn continued to operate the Tropicana until 2022, when it was sold to Bally's Corporation.[61][62] In September 2020, Penn and Barstool launched a branded mobile betting service known as Barstool Sportsbook. It was initially launched in New Jersey, and expanded to twelve states by 2021.[63][64]
In August 2021, Penn National agreed to acquire Canadian digital media company Score Media and Gaming for $2 billion.[65][66] The companies have had a strategic partnership since 2019.[67] In September 2021, the company opened a career center at Hollywood Casino Morgantown.[68]
In February 2022, Penn National announced a strategic partnership with Sports Betting Exchange in Louisiana.[69] In April 2022, Penn launched sports betting in Ontario, Canada via theScore Bet.[70] The company subsequently announced a sponsorship agreement between theScore and the Toronto Blue Jays as its "official gaming partner".[71]
Penn Entertainment (2022–present)
In August 2022, the company changed its name to Penn Entertainment to reflect its diversification into sports content and other entertainment.[72] In February 2023, Penn acquired the remainder of Barstool Sports for $388 million.[73]
In August 2023, Penn reached a ten-year, $2 billion licensing agreement with ESPN Inc., under which Penn would rebrand Barstool Sportsbook as ESPN Bet later in the year. To license the branding, Penn would pay $1.5 billion in cash, and give ESPN options for $500 million of its stock. ESPN would provide promotion for the service.[74][75] Concurrently, Penn announced that it would sell Barstool back to its founder Dave Portnoy for $1 and 50% of gross revenue from any future sale of the site; Portnoy stated that he planned to continue owning Barstool Sports "till I die".[76]
