Patrón is a brand of tequila products founded by John Paul Dejoria and Martin Crowley.
Patrón Tequilas, like all tequilas, are produced in Mexico from the "corazón" (heart or core) of the blue agave plant.[1] Everything including the barrels, corks, and bottles is handcrafted at their distilleries.
History
The original Patrón Tequila was produced by Casa 7 Leguas, one of the oldest Mexican distilleries.[2] St. Maarten Spirits (owners John Paul DeJoria and Martin Crowley) purchased the brand rights in 1989 and in 2002 production moved to a new distillery.[3]
In 2000, Ed Brown, co-founder of Patrón and former Seagram executive, took over as CEO.
In January 2018, Patrón was sold to Bacardi, one of the world's largest privately held spirits company, for $5.1 billion.