Parfums Christian Dior is the perfumery and cosmetics (makeup and skincare) line of the French fashion house, Christian Dior SE. However, the line belongs to the perfumes and cosmetics portfolio of the world's largest luxury group, the LVMH Group.[1] Nevertheless, both Christian Dior SE and LVMH are headed by chairman Bernard Arnault, and Christian Dior SE is the major shareholder of LVMH.[2]
History
Beginning in 1947 with the introduction of the women's Miss Dior perfume, Parfums Christian Dior has since come to include men's fragrances and a variety of cosmetics. The products are sold at Dior retail stores and at fine cosmetics counters worldwide.
The company was headquartered at 33 Avenue Hoche in the 8th arrondissement of Paris, France. Recently, the headquarters moved to Neuilly-sur-Seine in a newer building called Kosmo.[1]
In October 2021, Dior appointed Francis Kurkdjian as its new creative director of perfume.[3]
Makeup
Makeup offerings fall into the following categories: Products include:
Dior makeup is used to prepare models backstage for Dior fashion shows.
- Face: Foundations, concealers, powders, blush, and sun makeup
- Eyes: Mascara, eyeshadow, liners, eyebrows
- Lips: Lipstick, gloss, lipliners, lip balm
- Nails: Nail lacquers and manicure
- Accessories: Brushes
- Dior Addict (lip makeup)
- DiorSkin (face makeup)
- Dior Rouge (lip makeup)
- Backstage Makeup (theatrically inspired makeup, mainly eye makeup)
- Diorshow (mascara)
Skincare
Skincare offerings fall into the following categories:
Products include:
- Face skincare: Hydration and protection; premium anti-aging skincare; global anti-aging skincare; wrinkle correction; firmness correction; cleansers, toners, and masks
- Body care: Hydration and refining
- Eye care: Specialist eye treatment
- Suncare: Self-tanners, sun protection, after-sun
- Men skincare: Shaving, relaxing; repairing, nourishing[4]
- Dior Homme (men's skincare)
- Dior Bronze (suncare)
- Hydra Life (hydration)
- Diorsnow (whitening skincare)
- Capture XP (anti-wrinkle skincare, wrinkle correction, discontinued)
- Capture Youth
External links
- Parfums Christian Dior – overview at LVMH website
- La société Parfums Christian Dior – Annuaire des Entreprises
References
- Parfums Christian Dior LVMH, retrieved 13 August 2012^
- Financière Jean Goujon, "a wholly owned subsidiary of Christian Dior", held 42.36% of capital and 59.01% of voting rights within the company at the end of 2010. LVMH – Reference Document 2009 LVMH, retrieved 24 April 2010^
- CHRISTIAN DIOR NAMES FRANCIS KURKDIJAN AS NEW CREATIVE DIRECTOR OF PERFUME