Business
Caron is one of the oldest French perfume houses still exclusively dedicated to perfume.[4]
After World War I, in 1918, Ernest Daltroff was invited to the Bronx International Exposition of Science, Arts and Industries in New York with his competitor François Coty, where he won the prize for the most go-ahead company, opening up the American market for him for the Interwar period.[5]
In 1923 a New York affiliate, "The Caron Corporation", opened a store on Fifth Avenue, and a factory outside the city. In 1925, three quarters of Caron's total business was in the United States.[6]
In 1939, Ernest Daltroff moved to New York and left the management in France to Félicité Wanpouille. During the German military administration in occupied France during World War II, the company was heavily taxed and in 1941, Caron risked spoliation.
As soon as the war ended, Félicité Wanpouille, who ran the company with her husband Jean Bergaud and perfumer Michel Morsetti trained by Daltroff, moved Caron to sumptuous quarters decorated by Maison Jansen at 10 Place Vendôme. When she retired in 1962, the company was bought by Revillon Frères. President Jean-Paul Elkann sold the salons on Place Vendôme and trivialised the brand, which nevertheless remained in French hands in spite of an offer to purchase 80,000 shares by Robins of Richmond, Virginia. In 1979, manager Henri Bertrand, who came from Jean Patou, wished for a return to the brand's original values and opened a boutique on Avenue Montaigne. In 1986, during the Révillon-Cora merger-acquisition, the group did not wish to support its manager in the prestigious direction he had taken.[7]
In 1997 Caron was sold to L.T. Piver and the following year was acquired by Ales Groupe, which modernised some fragrances and insisted on quality and natural ingredients, opened a boutique near the Élysée Palace and another on Madison Avenue in New York, also aiming at opening the Middle East market, and targeting the Russian one. Ales sold the brand at the end of 2018 to Cattleya Finance.[8]
Caron received the "Living Heritage Company" label from France[9] and is a member of the Comité Colbert.[10]
Today, Caron remains true to its heritage, combining classics with contemporary trends. Collections such as La Collection Merveilleuse and La Collection Privée include both reissues of iconic fragrances and new compositions.[11]
